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| A Method to Reduce the Impact of Zombie Fans in Micro-blog |
| Yuan Fuyong1, Feng Jing1, Fu Qianqian1,2, Cao Xufeng3 |
1. College of Information Science and Engineering, Yanshan University, Qinhuangdao 066004, China;
2. Economics Department, Qinhuangdao Institute of Technology, Qinhuangdao 066100, China;
3. Gaohe Energy Co., LTD, Luan Group, Changzhi 046000, China |
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Abstract The paper takes Sina micro-blog platform as the research object, and analyzes the fake fans——zombie fans problems, and studies the definition and development of zombie fans and the current solutions. According to the user's existing form and the characteristics of relationship between them, it proposes the concept of user attention and its calculation method from the point of view of the link analysis. The experiment compares and analyzes the user attention, user popularity value and user influence, and the result is that the user attention can effectively reduce the fake fans problem caused by zombie fans.
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Received: 27 March 2012
Published: 24 July 2012
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