Please wait a minute...
New Technology of Library and Information Service  2012, Vol. Issue (10): 55-60    DOI: 10.11925/infotech.1003-3513.2012.10.09
Current Issue | Archive | Adv Search |
Empirical Study of the Motivations of e-WOM Spreading on Online Feedback System
Cui Jinhong, Wang Lingyun
School of Information Technology & Management Engineering, University of International Business and Economics, Beijing 100029, China
Download: PDF(603 KB)   HTML  
Export: BibTeX | EndNote (RIS)      
Abstract  Based on the former researches, this paper studies the motivations of consumers to spread e-WOM on the online feedback system by benefit factors and cost factors. Meanwhile, it brings the motivation crowding effect into the analysis model, and discusses the effect of extrinsic motivation on intrinsic motivation and internalizes extrinsic motivation. Finally, several proposals for encouraging customers to spread on the online feedback system are provided.
Key wordse-WOM      Motivation      Online feedback system      Social exchange theory     
Received: 24 August 2012      Published: 24 January 2013
:  G35  
  C936  

Cite this article:

Cui Jinhong, Wang Lingyun. Empirical Study of the Motivations of e-WOM Spreading on Online Feedback System. New Technology of Library and Information Service, 2012, (10): 55-60.

URL:

http://manu44.magtech.com.cn/Jwk_infotech_wk3/EN/10.11925/infotech.1003-3513.2012.10.09     OR     http://manu44.magtech.com.cn/Jwk_infotech_wk3/EN/Y2012/V/I10/55

[1] Resnick P, Zeckhauser R. Trust Among Strangers in Internet Transactions: Empirical Analysis of eBay’s Reputation System[A]. //Baye M R. The Economics of the Internet and E-commerce(Advances in Applied Microeconmics)[M]. Amsterdam: Elsevier Science, 2002:127-157.
[2] Dellarocas C. The Digitization of Word of Mouth: Promise and Challenges of Online Feedback Mechanisms[J]. Management Science, 2003, 49(10): 1407-1424.
[3] Duan W J, Gu B, Whinston A B. Do Online Reviews Matter? — An Empirical Investigation of Panel Data [J]. Decision Support Systems, 2008,45(4): 1007-1016.
[4] Wang X W, Teo H H, Wei K K. Promoting Consumption Information Contribution to Online Feedback Systems: An Analysis from the Cognition Enhancement Perspective[C]. In:Proceedings of the 11th Americas Conference on Information Systems. 2005.
[5] Hennig-Thurau T, Gwinner K P, Walsh G, et al. Electronic Word-of-Mouth via Consumer-Opinion Platforms: What Motivates Consumers to Articulate Themselves on the Internet? [J]. Journal of Interactive Marketing, 2004, 18(1): 38-52.
[6] Tong Y, Wang X W, Teo H H. Understanding the Intention of Information Contribution to Online Feedback Systems from Social Exchange and Motivation Crowding Perspectives[C]. In: Proceedings of the 40th Hawaii International Conference on System Sciences, 2007.
[7] 陈蓓蕾. 基于网络和信任理论的消费者在线口碑传播实证研究[D].杭州:浙江大学,2008. (Chen Beilei. Empirical Study of Customer Online Word-of-Mouth Spreading Based on Network and Trust Theory[D]. Hangzhou: Zhejiang University, 2008.)
[8] 阎俊,蒋音波,常亚平. 网络口碑动机与口碑行为的关系研究[J]. 管理评论,2011,23(12): 84-91. (Yan Jun, Jiang Yinbo, Chang Yaping. Relationship Between Motives and Behavior of eWord-of-Mouth[J]. Management Review, 2011, 23(12): 84-91.)
[9] 邵兵家,马蓉,张晓燕,等. 消费者在线产品评价参与意向影响因素的实证研究[J]. 情报杂志,2010,29(12):185-189. (Shao Bingjia, Ma Rong, Zhang Xiaoyan, et al. Empirical Study on Factors Influencing Intention of Consumers to Participate Online Product Review[J]. Journal of Intelligence, 2010, 29(12):185-189.)
[10] Cook K S,Whitmeyer J M. Two Approaches to Social Structure: Exchange Theory and Network Analysis[J]. Annual Review of Sociology, 1992,18(1):109-127.
[11] Molm L D. Coercive Power in Social Exchange[M]. Cambridge: Cambridge University Press, 1997.
[12] Frenzen J, Nakamoto K. Structure,Cooperation and the Flow of Market Information[J]. Journal of Consumer Research, 1993,20(3):360-375.
[13] Frey B S, Jegen R. Motivation Crowding Theory[J]. Journal of Economic Surveys, 2001, 15(5): 589-611.
[14] Engel J F, Blackwell R D, Miniard P W. Consumer Behavior [M]. 8th Edition. Fort Worth: Dryden Press, 1995.
[15] 杨飞. “利他行为”新解[J]. 安徽农业大学学报,2005,14(3): 83-86. (Yang Fei. The New Opinion of Altruistic Behavior[J]. Journal of Anhui Agricultural University:Social Science Edition, 2005, 14(3): 83-86.)
[16] Sundaram D S, Mitra K, Webster C. Word-of-Mouth Communications: A Motivational Analysis[J]. Advances in Consumer Research, 1998,25: 527-531.
[17] Zaiehkowsky J L. Measuring the Involvement Construct[J]. Journal of Consumer Researeh, 1985,12 (3): 341-352.
[18] Dichter E. How Word-of-Mouth Advertising Works[J]. Harvard Business Review, 1966, 44 (6):147-166.
[19] Wojnicki A C, Godes D B.Word-of-Mouth and the Self-concept: The Effects of Satisfaction and Subjective Expertise on Inter-consumer Communication[R]. Harvard University, 2004.
[20] Kankanhalli A, Tan B C Y, Wei K K. Contributing Knowledge to Electronic Knowledge Repositories: An Empirical Investigation[J]. MIS Quarterly, 2005, 29(1): 113-143.
[21] Orlikowski W J. Learning from Notes: Organizational Issues in Groupware Implementation[J]. The Information Society, 1993, 9(3):237-250.
[22] Kankanhalli A. Understanding Contribution and Seeking Behavior in Electronic Knowledge Repositories[D]. Singapore: National University of Singapore, 2002.
[23] Taylor S, Todd P A. Understanding Information Technology Usage: A Test of Competing Models[J]. Information Systems Research, 1995, 6(2): 144-176.
[1] Yuxin Peng,Zhaohua Deng,Jiang Wu. Analysis of Knowledge Sharing Behavior of Medical Professional Users in Online Health Communities Based on Social Capital and Motivation Theory[J]. 数据分析与知识发现, 2019, 3(4): 63-70.
[2] Zhao Wenbing, Zhu Qinghua, Wu Kewen, Huang Qi. Analysis of Micro-blogging User Character and Motivation ——Take Micro-blogging of Hexun.com as an Example[J]. 现代图书情报技术, 2011, 27(2): 69-75.
[3] Wang Xiaoyue, Hu Zewen, Bai Rujiang. Study on the Mapping Mechanism Between WordNet and SUMO Ontology[J]. 现代图书情报技术, 2011, 27(1): 22-30.
  Copyright © 2016 Data Analysis and Knowledge Discovery   Tel/Fax:(010)82626611-6626,82624938   E-mail:jishu@mail.las.ac.cn