Please wait a minute...
New Technology of Library and Information Service  2014, Vol. 30 Issue (1): 79-86    DOI: 10.11925/infotech.1003-3513.2014.01.12
INFORMATION ANALYSIS AND RESEARCH Current Issue | Archive | Adv Search |
Explore User’s Behavior of Academic Blog Based on EDTM:Take Blog.Sciencenet as an Example
Xu Xiaojuan, Zhao Yuxiang, Zhu Qinghua
School of Information Management,Nanjing University,Nanjing 210093,China
Download: PDF(643 KB)   HTML  
Export: BibTeX | EndNote (RIS)      
Abstract  [Objective] This paper explores user’s behavior of academic blog and takes blog.sciencenet as an example. [Methods]:The model of user’s behavior is established,including the use and cease of the academic blog by Ethnographic Decision Tree Method(EDTM). [Results] The paper finds the reasons of using the academic blog include the authenticity of the contents,value and authority,sociability and sharing ideas,and stopping reasons contain the depth of the blog content is not enough and the efficiency of the content does not reach expectations. [Limitations] Since the research is based on the principle of convenience sampling,there are some limitations. They will be improved in the future. [Conclusions] The value of the research is in defining and testing Ethnographic Decision Tree Method,as a supplement of methodology to investigate blog user behavior research. The results not only direct the reasons why people use and give up academic blog,but also have predictive value from the perspective of decision science.
Key wordsEthnographic Decision Tree Model      Academic blog      Science net      User’s behavior     
Received: 14 February 2014      Published: 14 February 2014
:  G350  

Cite this article:

Xu Xiaojuan,Zhao Yuxiang,Zhu Qinghua. Explore User’s Behavior of Academic Blog Based on EDTM:Take Blog.Sciencenet as an Example. New Technology of Library and Information Service, 2014, 30(1): 79-86.

URL:

http://manu44.magtech.com.cn/Jwk_infotech_wk3/EN/10.11925/infotech.1003-3513.2014.01.12     OR     http://manu44.magtech.com.cn/Jwk_infotech_wk3/EN/Y2014/V30/I1/79

[1] Furukawa T,Matsuzawa T,Matsuo Y,et al. Analysis of User Relations and Reading Activity in Weblogs[J]. Electronics and Communications in Japan(Part I:Communications),2006,89(12):88-96.
[2] Luzón M J. ‘Interesting Post,But I Disagree’:Social Presence and Antisocial Behaviour in Academic Weblogs [J]. Applied Linguistics,2011,32(5):517-540.
[3] 史新艳,肖仙桃.国外学术博客研究进展与趋势[J]. 情报资料工作,2010(2):106-109.(Shi Xinyan,Xiao Xiantao. Development and Trend of the Study of Academic Blog Abroad [J]. Information and Documentation Services,2010(2):106-109.)
[4] 王伟军,甘春梅.学术博客中的链接类型与功能研究[J]. 情报学报,2013,32(6):640-652. (Wang Weijun,Gan Chunmei. Hyperlinking in Academic Blogs:Analysis on 35 Blogs from Different Disciplines [J]. Journal of the China Society for Scientific and Technical Information,2013,32(6):640-652.)
[5] Luzón M J. Scholarly Hyperwriting:The Function of Links in Academic Weblogs[J]. Journal of the American Society for Information Science and Technology,2009,60(1):75-89.
[6] Stuart K. Towards an Analysis of Academic Weblogs[J]. Revista Alicantina de Estudios Ingleses,2006(19):387-404.
[7] Goodfellow T,Graham S. The Blog as a High-impact Institutional Communication Tool[J]. The Electronic Library,2007,25(4):395-400.
[8] 王伟军,甘春梅,刘蕤.学术博客知识交流与共享心理诱因的实证研究[J]. 情报学报,2012,31(10):1026-1033. (Wang Weijun,Gan Chunmei,Liu Rui. Empirical Research on the Psychological Inducement to Knowledge Communication and Knowledge Sharing Under Academic Blogs Environment [J]. Journal of the China Society for Scientific and Technical Information,2012,31(10):1026-1033.)
[9] 胡昌平,佘晶晶,邵其赶. 学术博客中的创新知识转移[J]. 情报杂志,2008,27(5):3-6.(Hu Changping,She Jingjing,Shao Qigan. Research on the Innovative Knowledge Transferring in Academic Blog[J]. Journal of Intelligence,2008,27(5):3-6.)
[10] Oguz F,Holt M. Library Blogs and User Participation:A Survey about Comment Spam in Library Blogs[J]. Library Hi Tech,2011,29(1):173-188.
[11] Mathews,H F,Hill C E. Applying Cognitive Decision Theory to the Study of Regional Patterns of Illness Treatment Choice[J]. American Anthropologist,1990,92(1):155-170.
[12] Young J C. A Model of Illness Treatment Decisions in a Tarascan Town[J]. American Ethnologist,1980,7(1):106-131.
[13] Gladwin C H. Ethnographic Decision Tree Modeling[M]. Newbury:SAGE Publications,1989:5-20.
[14] Lancaster K J. A New Approach to Consumer Theory[J]. Journal of Political Economy,1966,74(2):132-157.
[15] Tversky A. Elimination by Aspects:A Theory of Choice[J]. Psychological Review,1972,79(4):281-299.
[16] Gladwin C H. A Theory of Real-life Choice:Applications to Agricultural Decisions [A]. //Barlett P F. Agricultural Decision Making:Anthropological Contributions to Rural Development [M]. New York:Academic Press,1980:45-85.
[17] Oh H S,Park H A. Decision Tree Model of the Treatment-seeking Behaviors Among Korean Cancer Patients [J]. Cancer Nursing,2004,27(4):259-266.
[18] Beck K A. Ethnographic Decision Tree Modeling:A Research Method for Counseling Psychology [J]. Journal of Counseling Psychology,2005,52(2):243-249.
[19] ATLAS. ti:The Qualitative Data Analysis & Research Software [EB/OL]. [2013-07-02]. http://www.atlasti.com/index. html.
[20] NVivo Software.NVivo [EB/OL]. [2013-07-02]. http://www. srinternational.com/products_previous-products_n6.aspx.
[21] Andergassen M,Behringer R,Finlay J,et al. Weblogs in Higher Education:Why do Students (Not) Blog? [J]. Electronic Journal of e-Learning,2009,7(3):203-214.
[22]Barlett P F. The Structure of Decision Making in Paso [J]. American Ethnologist,1977,4(2):285-308.
[23]Bailey A,Ngwenyama O. Toward Entrepreneurial Behavior in Underserved Communities:An Ethnographic Decision Tree Model of Telecenter Usage [EB/OL]. [2013-04-21]. http://dx.doi. org/10.1080/02681102.2012.751571.
[24] Chang C,Fang K. Use of Ontology-Based Ethnographic Decision Tree Model to Explore MMORPGs[C]. In:Proceedings of the 6th International Conference on New Trends in Information Science and Service Science and Data Mining (ISSDM’12). 2012:755-759.
[25] Lucas P. Using the Ethnographic Decision Tree Modeling Approach to Develop Agent-based Simulations[C/OL]. In:Proceedings of the 9th Conference of the European Social Simulation Association.2004:343-350. [2013-07-02]. http://dl. ucd.ie/~pablo/AnAdaptationOfTheEthnographicDecisionTreeMo- delingMethodologyForDevelopingEvidenceDrivenAgentBased-Models.pdf.
[26] Neslin S A,Gupta S,Kamakura W,et al. Defection Detection:Measuring and Understanding the Predictive Accuracy of Customer Churn Models [J]. Journal of Marketing Research,2006,43(2):204-211.
[27] Wikipedia:Database Download[EB/OL]. [2013-04-21].http://en. wikipedia.org/wiki/Wikipedia:Database download.
[28] Klein H K,Myers M D. A Set of Principles for Conducting and Evaluating Interpretive Field Studies in Information Systems [J]. MIS Quarterly,1999,23(1):67-93.
[29] Ryan G W,Bernard H R. Testing an Ethnographic Decision Tree Model on a National Sample:Recycling Beverage Cans [J]. Human Organization,2006,65(1):103-114.
[30] 林忠. 学术博客与传统学术交流模式的差异探析[J]. 情报资料工作,2008(1):41-44. (Lin Zhong. Explore the Difference Between Academic Blog and the Traditional Academic Communion Model [J]. Information and Documentation Services,2008(1):41-44.)
[31] 唐纳德·肖. 创造一个纸草型社会[J]. 国际新闻界,2004(4):10-11. (Shaw D L. Create a Papyrus Type Society [J]. Journal of International Communication,2004(4):10-11.)
[32] Dishaw M T,Strong D M. Supporting Software Maintenance with Software Engineering Tools[J]. Journal of Systems and Software,1998,44(2):107-120.
[33][1] 杨书卷,苏青. 科学博客:一股不可忽视的科学传播新力量[J]. 科技传播,2010(4):74-76. (Yang Shujuan,Su Qing. Academic Blog:the New Power of Science Communication [J]. Public Communication of Science and Technology,2010(4):74-76.)
[1] Zhai Shanshan, Xu Xin, Xia Lixin. A Review of User Communication and Knowledge Dissemination in Academic Blogs[J]. 现代图书情报技术, 2015, 31(7-8): 3-12.
[2] Xu Xin, Zhai Shanshan, Yao Zhanlei. Disciplinary Interaction Analysis of Academic Blogs——Taking ScienceNet.cn Blog as an Example[J]. 现代图书情报技术, 2015, 31(7-8): 13-23.
[3] Tan Min, Xu Xin, Zhao Xing . Exploring the Co-recommendation Relationship and Its Core Structure Features of Academic Blogs——Taking ScienceNet.cn Blog as an Example[J]. 现代图书情报技术, 2015, 31(7-8): 24-30.
[4] Tan Min, Xu Xin. The Empirical Study of h-Degree in Recommendation Network of Academic Blogs——Taking ScienceNet.cn Blogs as an Example[J]. 现代图书情报技术, 2015, 31(7-8): 31-36.
[5] Chen Minghong, Qi Xianjun. A User’s Acceptance Model of Academic Blog and Its Empirical Study[J]. 现代图书情报技术, 2013, (12): 81-87.
  Copyright © 2016 Data Analysis and Knowledge Discovery   Tel/Fax:(010)82626611-6626,82624938   E-mail:jishu@mail.las.ac.cn