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| The Research of Products Evaluation Using Microblogging Data with “Android System” Evaluation as an Example |
| Li Bing, Xu Weijia, Zhang Jingxuan |
| School of Information Technology & Management, University of International Business and Economics, Beijing 100029, China |
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Abstract [Objective] Analyze the existing product evaluation models of electronic commerce, find their shortages, and propose a new model to improve these shortages. [Methods] Collect 1 687 microblogging data on a product from the largest microblogging platform in China. Analyze and build modeling on the sample data sets by text sentimental classification. [Results] Analyzing the microblogging data on a product and summarizing their inherent semantic information. The research find that they can be used to evaluate product characterisics. And these data is generated with spontaneous, so the results of the analysis are more objective. [Limitations] Analysis of a larger sample of data is not fully involved, also the evaluation of products based on dynamic microblogging data is not involved. [Conclusions] The analysis in the paper indicates that this model overcomes the weakness of original ones to a certain extent; accordingly, it attracts more companies' attention on microblogging product evaluation information.
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Received: 23 October 2013
Published: 19 May 2014
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