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New Technology of Library and Information Service  2014, Vol. 30 Issue (5): 58-65    DOI: 10.11925/infotech.1003-3513.2014.05.08
INFORMATION ANALYSIS AND RESEARCH Current Issue | Archive | Adv Search |
The Research of Conformity Model Between Sellers Description and Buyers Comments
Wang Qianqian, Yuan Qinjian
School of Information Management, Nanjing University, Nanjing 210093, China
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[Objective] This study discusses wheather commodity characteristics described by sellers are consistent with comments or not, by building the conformity model between description of sellers and comments of buyers. [Methods] Study the text of description and comments, extract the key attributes of products and determine polarity of emotional words, then select three Taobao shops to evaluate the model. [Results] The result shows that there are higher consistent degrees in B shop, A shop is the second, C shop is the worst. There are two attributes “in line” and “authentic” in C shop, which are not consistent with the comments. [Limitations] All the information from sellers and customers are not contained, such as title and picture information of products, and the photo information from customers. [Conclutions] The results can tell which attributes are consistent with the sellers description and how much they match. This result can support consumer’s decisions more effectively.

Key wordsText mining      Key properties      Emotional analysis      Consistent degree calculation     
Received: 03 January 2014      Published: 06 June 2014
:  F224  

Cite this article:

Wang Qianqian, Yuan Qinjian. The Research of Conformity Model Between Sellers Description and Buyers Comments. New Technology of Library and Information Service, 2014, 30(5): 58-65.

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