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| Research on Online "Water Army" Detection Methods |
| Wang Shuo1, Xu Jian1, Liu Ying2 |
1. School of Information Management, Sun Yat-Sen University, Guangzhou 510006, China;
2. Sun Yat-Sen University Libraries, Guangzhou 510275, China |
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Abstract [Objective] The online "water army" causes the distortion of network information. The paper proposes two methods to detect water army.[Context] Use the methods to detect the "water army" existed on movie website,e-commerce website and so on.[Methods] The paper proposes static and dynamic methods to detect water army, and designs an intensity index to show the fluctuations of the number of reviews relative to the overall in one day.[Results]The paper uses mining technology to collect rating data of Douban movie site, then analyses the ratings to identify the"water army", which verifies the effectiveness of two detection methods.[Conclusions] The combination of the static and dynamic detection methods can detect the existence of "water army" phenomenon effectively. But it also has some limitations, for example, the insufficient rating data affects the detection.
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Received: 31 December 2013
Published: 20 October 2014
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| [1] 百度百科. “水军”现象[EB/OL].[2013-10-25]. http://baike. baidu.com/view/3098178.htm.(Baidupedia.The Phenomenon of Water Army[EB/OL].[2013-10-25]. http://baike.baidu.com/view/3098178.htm.)
[2] 新华网.三星“水军”营销遭曝光: 诋毁对手被罚千万台币[EB/OL].[2013-10-28]. http://news.xinhuanet.com/finance/2013-10/28/c_125607898.htm. (XinhuaNet. Water Army
Marketing of Samsung is Exposed: Discredit Opponents Lead to be Fined Ten Million NT Dollars[EB/OL].[2013-10-28]. http://news.xinhuanet.com/finance/2013-10/28/c_125607898.htm.)
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