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New Technology of Library and Information Service  2015, Vol. 31 Issue (3): 75-83    DOI: 10.11925/infotech.1003-3513.2015.03.10
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Indices and Empirical Research on Search Engine Optimization of the Industry Websites: An Analysis from the Perspective of Information Ecology
Wang Xiwei, Zhao Dan, Yang Mengqing, Wei Junwei
School of Management, Jilin University, Changchun 130025, China
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Abstract  

[Objective] This paper aims at constructing the search engine optimization indices to guide the better construction of industry websites and enhance the core competitiveness. [Methods] Construct the ‘Eco - Search Engine Optimization' indices system from the perspective of information ecology and use the AHP to make an empirical analysis of 10 representative cloud storage sites at home and abroad. [Results] The empirical results show that technology maturity of hardware and software create favorable industry environment for the development of industry websites. The eco-construction of overseas search engine optimization is paid more attention than that of the domestic search engine optimization. [Limitations] Only chose cloud storage sites as the samples. The number of representative industry website is relatively few. [Conclusions] At the theoretical level this paper provids a new research perspective for the construction of industry website. At the practical application level it is also able to guide the industry sites to evaluate the efficiency of the optimization about search engine.

Key wordsIndustry Website      Search engine optimization      Information ecology      Cloud storage     
Received: 13 August 2014      Published: 16 April 2015
:  TP393  

Cite this article:

Wang Xiwei, Zhao Dan, Yang Mengqing, Wei Junwei. Indices and Empirical Research on Search Engine Optimization of the Industry Websites: An Analysis from the Perspective of Information Ecology. New Technology of Library and Information Service, 2015, 31(3): 75-83.

URL:

http://manu44.magtech.com.cn/Jwk_infotech_wk3/EN/10.11925/infotech.1003-3513.2015.03.10     OR     http://manu44.magtech.com.cn/Jwk_infotech_wk3/EN/Y2015/V31/I3/75

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