Please wait a minute...
New Technology of Library and Information Service  2015, Vol. 31 Issue (4): 72-78    DOI: 10.11925/infotech.1003-3513.2015.04.10
Current Issue | Archive | Adv Search |
Star Effect and Broker Effect in Social Media Knowledge Collaboration Network: Discovery from Wikipedia Social Media
Zhang Yongyun1,2, Zhang Shengtai1
1 School of Economics and Management, Beijing University of Posts and Telecommunications, Beijing 100876, China;
2 School of Economics and Management, Taiyuan University of Science and Technology, Taiyuan 030024, China
Download: PDF(493 KB)   HTML  
Export: BibTeX | EndNote (RIS)      
Abstract  

[Objective] To study how the star role and broker role in social media knowledge collaboration network effect on knowledge dissemination. [Methods] This paper constructs knowledge collaboration network using 197 related biological knowledge samples from Wikipedia, analyzes the relevant indicators of knowledge nodes by social network analysis tools and studies model estimation using statistical methods. [Results] Star units in the network center position and broker units having more structural holes could get better dissemination effects. The scale of the node's fans group collaboration in the network plays a half intermediary role in social media knowledge dissemination. [Limitations] Samples are limited to the knowledge nodes in biological science field, and from the perspective of the overall network, whether boundary selection and discipline affect the study remains to be further analyzed. [Conclusions] The advantages of star nodes and broker nodes play a direct role on knowledge dissemination and an indirect role by the media effect of the fan group.

Key wordsSocial media knowledge collaboration network      Star nodes      Broker nodes      Fan group collaboration scale      Knowledge dissemination effect     
Received: 26 September 2014      Published: 21 May 2015
:  C931.6  

Cite this article:

Zhang Yongyun, Zhang Shengtai. Star Effect and Broker Effect in Social Media Knowledge Collaboration Network: Discovery from Wikipedia Social Media. New Technology of Library and Information Service, 2015, 31(4): 72-78.

URL:

http://manu44.magtech.com.cn/Jwk_infotech_wk3/EN/10.11925/infotech.1003-3513.2015.04.10     OR     http://manu44.magtech.com.cn/Jwk_infotech_wk3/EN/Y2015/V31/I4/72

[1] 张宝生, 张庆普, 王晓红. 知识网络成员合作行为策略选择研究[J]. 科研管理, 2012, 33(11): 144-151. (Zhang Baosheng, Zhang Qingpu, Wang Xiaohong. The Strategy Choice of Cooperative Behavior Among the Members in the Knowledge Network [J]. Science Research Management, 2012, 33(11): 144-151.)
[2] 吴福象, 蒋天颖, 孙伟. 网络位置、知识转移对集群企业竞争优势的影响—一项基于对温州乐清低压电器产业集群的实证研究[J]. 科研管理, 2013, 34(12): 48-57. (Wu Fuxiang, Jiang Tianying, Sun Wei. Impact of Network Site and Knowledge Transfer on Competitive Advantages of Cluster Enterprises—An Empirical Study on Wenzhou Leqing Low-Voltage Electrical Industry Cluster [J]. Science Research Management, 2013, 34(12): 48-57.)
[3] 汪涛, 任瑞芳, 曾刚. 知识网络结构特征及其对知识流动的影响[J]. 科学学与科学技术管理, 2010, 31(5): 150-155. (Wang Tao, Ren Ruifang, Zeng Gang. Structure of Knowledge Network and Its Impact on Knowledge Flows [J]. Science of Science and Management of S.& T., 2010, 31(5): 150-155.)
[4] Oestreicher-Singer G, Sundararajan A. The Visible Hand? Demand Effects of Recommendation Networks in Electronic Markets [J]. Management Science, 2012, 58(11): 1963-1981.
[5] Rishika R, Kumar A, Janakiraman R, et aletce and Management of S.& . The Effect of Customers' Social Media Participation on Customer Visit Frequency and Profitability: An Empirical Investigation [J]. Information Systems Research, 2013, 24(1): 108-127.
[6] 雷雪, 焦玉英, 陆泉, 等. 基于社会认知论的Wiki社区知识共享行为研究[J]. 现代图书情报技术, 2008(2): 30-34. (Lei Xue, Jiao Yuying, Lu Quan, et al. Investigation on Knowledge Sharing Behavior of Wiki Community Based on the Social Cognitive Theory [J]. New Technology of Library and Information Service, 2008(2): 30-34.)
[7] Nerkar A, Paruchuri S. Evolution of R&D Capabilities: The Role of Knowledge Networks Within a Firm [J]. Management Science, 2005, 51(5): 771-785.
[8] Wang C, Rodan S, Fruin M, et al. Knowledge Networks, Collaboration Networks, and Exploratory Innovation [J]. Academy of Management Journal, 2014, 57(2): 484-514.
[9] Vargo S L, Lusch R F. Evolving to a New Dominant Logic for Marketing [J]. Journal of Marketing, 2004, 68(1): 1-17.
[10] 王开明, 万君康. 论知识的转移与扩散[J]. 外国经济与管理, 2000, 22(10): 2-7. (Wang Kaiming, Wan Junkang. Transfer and Diffusion of Knowledge [J]. Foreign Economics & Management, 2000, 22(10): 2-7.)
[11] Yates D, Wagner C, Majchrzak A. Factors Affecting Shapers of Organizational Wikis [J]. Journal of the American Society for Information Science and Technology, 2010, 61(3): 543-554.
[12] Majchrzak A, Wagner C, Yates D. The Impact of Shaping on Knowledge Reuse for Organizational Improvement with Wikis [J]. MIS Quarterly, 2013, 37(2): 455-469.
[13] 陈振标, 王玲艳, 赵需要, 等. 基于维基的知识共享应用——以研究生专题学术教育为例[J]. 现代图书情报技术, 2009(11): 93-97. (Chen Zhenbiao, Wang Lingyan, Zhao Xuyao, et al. Application of Knowledge-sharing Based on Wikipedia——Take the Academic Topics of Graduate Education as an Example [J]. New Technology of Library and Information Service, 2009(11): 93-97.)
[14] 汪小帆, 李翔, 陈关荣. 网络科学导论[M]. 北京: 高等教育出版社, 2012. (Wang Xiaofan, Li Xiang, Chen Guanrong. Network Science: An Introduction [M]. Beijing: Higher Education Press, 2012.)
[15] Burt R S. Structural Holes: The Social Structure of Competition [M]. Cambridge, MA, USA: Harvard University Press, 1992.
[16] Uzzi B. Social Structure and Competition in Interfirm Networks: The Paradox of Embeddedness [J]. Administrative Science Quarterly, 1997, 42(1): 35-67.
[17] 田雯. 通过激活社会资本在虚拟社区中实现知识共享: 来自中国在线社交网络的发现[D]. 合肥: 中国科学技术大学, 2011. (Tian Wen. Achieving Knowledge Sharing Outcomes Through the Activation of Social Capital in Virtual Communities: Evidence from Chinese Online Social Network Communities [D]. Hefei: University of Science and Technology of China, 2011.)
[18] Phang C W, Zhang C H, Sutanto J. The Influence of User Interaction and Participation in Social Media on the Consumption Intention of Niche Products [J]. Information & Management, 2013, 50(8): 661-672.
[19] Campbell K, Marsden P, Hurlbert J. Social Resources and Socioeconomic Status [J]. Social Networks, 1986, 8(1): 97-117.
[20] Wikipedia [EB/OL]. [2014-08-20]. http://www.wikipedia.org.
[21] Burt R S. Brokerage & Closure: An Introduction to Social Capital [M]. Oxford University Press, 2005.
[22] Zaheer A, Bell G G. Benefiting from Network Position: Firm Capabilities, Structural Holes, and Performance [J]. Strategic Management Journal, 2005, 26(9): 809-825.
[23] Singh J. Collaborative Networks as Determinants of Knowledge Diffusion Patterns [J]. Management Science, 2005, 51(5): 756-770.
[24] Bendersky C, McGinn K L. Perspective-Open to Negotiation: Phenomenological Assumptions and Knowledge Dissemination [J]. Organization Science, 2010, 21(3): 781-797.
[25] Chiu C M, Hsu M H, Wang E T. Understanding Knowledge Sharing in Virtual Communities: An Integrationof Social Capital and Social Cognitive Theories [J]. Decision Support Systems, 2006, 42(3): 1872-1888.
[26] 钱锡红, 杨永福, 徐万里. 企业网络位置、吸收能力与创新绩效——一个交互效应模型[J]. 管理世界, 2010(5): 118-129. (Qian Xihong, Yang Yongfu, Xu Wanli. Enterprise Network Location, Absorptive Capacity and Innovation Performance: An Interactive Model [J]. Management World, 2010(5): 118-129.)

[1] Zhang Xiaoyan, Zhang Pengzhu, Li Jia, Liu Jingfang. Research on Picture Recommendation for Creativity Support System[J]. 现代图书情报技术, 2014, 30(6): 94-99.
[2] Zhao Yuxiang,Peng Xixian. Media as a Community? Literature Based Topic Evaluation in Information Systems Discipline[J]. 现代图书情报技术, 2014, 30(1): 56-65.
[3] Li Qing, Zhu Hengmin, Yang Dongchao. The Topic Evolution Model of the Public Opinion in Micro-Blogging Network[J]. 现代图书情报技术, 2013, (12): 74-80.
[4] Gan Liren,Xu Yingnan. An Investigation on Factors Affecting the User's Acceptance Behavior of Enterprise Information System——An Example of ERP System[J]. 现代图书情报技术, 2009, 3(2): 71-77.
[5] Cao Peipei,Zhao Yuxiang,Xu Yixin . Empirical Study of User Behaviors in Government Portal Website by Using TAM Theory[J]. 现代图书情报技术, 2008, 24(2): 76-81.
[6] Jin Huibin,Yuan Leping. Design of Dynamic Alliance Resource Sharing Platform on Networks[J]. 现代图书情报技术, 2007, 2(6): 20-23.
[7] Zhou Ning,Zhang Huiping,Chen Yongyue . Information Visualization and Knowledge Organization[J]. 现代图书情报技术, 2006, 1(7): 62-65.
[8] Wang Yiqun,Zhang Li,Yao Yongchao. Multidimensional Solid Integrating Scheme of Enterprise  Management  Information Systems[J]. 现代图书情报技术, 2004, 20(3): 73-75.
[9] Yang Chengming,Zhu Shaoqiang. Utility of Object-relational Mapping in MIS Development[J]. 现代图书情报技术, 2003, 19(4): 62-63.
  Copyright © 2016 Data Analysis and Knowledge Discovery   Tel/Fax:(010)82626611-6626,82624938   E-mail:jishu@mail.las.ac.cn