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New Technology of Library and Information Service  2015, Vol. 31 Issue (11): 68-74    DOI: 10.11925/infotech.1003-3513.2015.11.10
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The Research of Spatial Measure of Users' Mental Model of Website Category from the View of Regional Differences
Qiang Shaohua1, Wu Peng2
1 School of Economics and Management, Nanjing TECH University, Nanjing 211816, China;
2 School of Economics and Management, Nanjing University of Science & Technology, Nanjing 210094, China
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[Objective] This paper is to analyze the similarity between the organization structure of the website category and the user's subjective cognition directly based on the view of regional differences, which can support the website personalization.[Methods] Combined with the mental model theory and Web log mining method, this paper uses the website log data to obtain the user's cognition, and uses the multidimensional scaling to analyze the user's mental models of expected website category hierarchy from different regions.[Results] It is verified that there are differences in the mental models of the user's from different regions based on a Chinese e-commerce website case.[Limitations] In this paper, the test data is relatively small, and the new method needs to be verified by the more data.[Conclusions] The users' mental models of expected website category hierarchy are different according different regions. We can set up a personalized category hierarchy for users of different regions, which can better meet their use habits and improve their customer satisfactions.

Received: 22 May 2015      Published: 06 April 2016
:  TP393  

Cite this article:

Qiang Shaohua, Wu Peng. The Research of Spatial Measure of Users' Mental Model of Website Category from the View of Regional Differences. New Technology of Library and Information Service, 2015, 31(11): 68-74.

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