Research on the Brand Switching Intention of Online Product Reviews Based on the Fuzzy Sentiment Calculation

Zhang Yanfeng,Li He,Peng Lihui

Data Analysis and Knowledge Discovery ›› 2016, Vol. 32 ›› Issue (5) : 64-71.

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Data Analysis and Knowledge Discovery ›› 2016, Vol. 32 ›› Issue (5) : 64-71. DOI: 10.11925/infotech.1003-3513.2016.05.08
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Research on the Brand Switching Intention of Online Product Reviews Based on the Fuzzy Sentiment Calculation

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{{article.zuoZheEn_L}}. {{article.title_en}}[J]. {{journal.qiKanMingCheng_EN}}, 2016, 32(5): 64-71 https://doi.org/10.11925/infotech.1003-3513.2016.05.08

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