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Data Analysis and Knowledge Discovery  2016, Vol. 32 Issue (12): 85-93    DOI: 10.11925/infotech.1003-3513.2016.12.11
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Public Opinion Dissemination over Social Media: Case Study of Sina Weibo and “8.12 Tianjin Explosion”
Haihan Liao,Yuefen Wang()
School of Economics and Management, Nanjing University of Science & Technology, Nanjing 210094, China
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Abstract  

[Objective]This paper studies the dissemination of public opinion over the social media, with the purpose of improving government management and decision making. [Methods] We set hypothesises of information dissemination with the 5W communication model and agenda setting theory, and then conducted correlation analysis to data from Sina Weibo. [Results] We found that the opinion leaders posed more impacts to the communication results. There was positive correlation between the attributes of micro-blog posters and communication results, while the correlation between volumes of disseminated information and the results was negative. [Limitations] We only chose one single topic from a specific period of time to conduct the empirical analysis. [Conclusions] This study could help the government, news agencies, and large enterprises understand the impacts and influencing factors of public opinions dissemination.

Key wordsInformation dissemination      Social media      Influencing factor      Hypothesis verification     
Received: 12 June 2016      Published: 22 January 2017

Cite this article:

Haihan Liao, Yuefen Wang. Public Opinion Dissemination over Social Media: Case Study of Sina Weibo and “8.12 Tianjin Explosion”. Data Analysis and Knowledge Discovery, 2016, 32(12): 85-93.

URL:

http://manu44.magtech.com.cn/Jwk_infotech_wk3/EN/10.11925/infotech.1003-3513.2016.12.11     OR     http://manu44.magtech.com.cn/Jwk_infotech_wk3/EN/Y2016/V32/I12/85

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