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Data Analysis and Knowledge Discovery  2017, Vol. 1 Issue (7): 13-21    DOI: 10.11925/infotech.2096-3467.2017.0431
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Evaluating Brands of Agriculture Products: A Literature Review
Xueying Wang(),Zixuan Zhang,Hao Wang,Sanhong Deng
School of Information Management, Nanjing University, Nanjing 210023, China
Jiangsu Key Laboratory of Data Engineering and Knowledge Service (Nanjing University), Nanjing 210023, China
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Abstract  

[Objective] This paper analyzes titles of research evaluating brands of agriculture products in China, aiming to summarize the latest developments in this field. [Methods] First, we used the k-means to cluster the retrieved titles. Then, we employed factor analysis, multidimensional scale analysis, and hierarchical clustering analysis to examine the data. [Results] We found the total number of articles published each year, as well as research topics, brand types, evaluation methods and perspectives, and impact factors of these studies. [Limitations] We did not examine keywords and abstracts of the selected literature. [Conclusions] The results of clustering reveals the developments of related research. However, our study does not discuss types of products and methods of interband evaluations.

Key wordsBrand Evaluation of Agricultural Products      K-means Clustering      Hierarchical Cluster Analysis(HCA)      Factor Analysis (FA)      Multidimensional Scaling     
Received: 17 May 2017      Published: 12 July 2017

Cite this article:

Xueying Wang,Zixuan Zhang,Hao Wang,Sanhong Deng. Evaluating Brands of Agriculture Products: A Literature Review. Data Analysis and Knowledge Discovery, 2017, 1(7): 13-21.

URL:

http://manu44.magtech.com.cn/Jwk_infotech_wk3/EN/10.11925/infotech.2096-3467.2017.0431     OR     http://manu44.magtech.com.cn/Jwk_infotech_wk3/EN/Y2017/V1/I7/13

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