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Data Analysis and Knowledge Discovery  2017, Vol. 1 Issue (6): 93-101    DOI: 10.11925/infotech.2096-3467.2017.06.10
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The Dissemination of Online Public Opinion on Social Welfare Issues via New Media: Case Study of “Draw up the Lifeline” in Sina Weibo
Xiwei Wang1,2,Liu Zhang1(),Shimeng Li1,Nan’axue Wang1
1School of Management, Jilin University, Changchun 130022, China
2Research Center for Big Data Management, Jilin University, Changchun 130022, China
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Abstract  

[Objective] The paper aims to help the government administrate online public opinion and social media profiles more effectively. [Methods] First, we retrieved data on the topic of “Draw up the Lifeline” from Sina Weibo. Then, we used centrality, cluster and K-core indicators to analyze the network structure and dissemination patterns of public opinion with new media. [Results] We found that online public opinion is disseminated through a scale-free network, and all communities had similar structures. The core network was relatively close but widely distributed, and the mobile technology played some major roles. [Limitations] The collected data was not comprehensive and the inactive users were not removed, which might generate some biased results. [Conclusions] This paper provides some new perspectives to research on social welfare movements. It also lists some practical guides to regulate online public opinion.
Key words： New Media      Social Public Welfare      Network Public Opinion      Information Dissemination      Social Network Analysis     
Received: 11 April 2017      Published: 25 August 2017
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Xiwei Wang
Liu Zhang
Shimeng Li
Nan’axue Wang

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Xiwei Wang,Liu Zhang,Shimeng Li,Nan’axue Wang. The Dissemination of Online Public Opinion on Social Welfare Issues via New Media: Case Study of “Draw up the Lifeline” in Sina Weibo. Data Analysis and Knowledge Discovery, 2017, 1(6): 93-101.

URL:

http://manu44.magtech.com.cn/Jwk_infotech_wk3/EN/10.11925/infotech.2096-3467.2017.06.10     OR     http://manu44.magtech.com.cn/Jwk_infotech_wk3/EN/Y2017/V1/I6/93

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