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Data Analysis and Knowledge Discovery  2017, Vol. 1 Issue (12): 1-9    DOI: 10.11925/infotech.2096-3467.2017.0618
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Examining Product Reviews with Sentiment Analysis and Opinion Mining
Bo Guo1(),Shouguang Li1,Hao Wang1,Xiaojun Zhang1,Wei Gong1,Zhaojun Yu1,Yu Sun2
1Meizu Telecom Equipment Co., Ltd., Beijing 100872, China
2Computer Science Department, California State Polytechnic University, Pomona 91768, USA
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Abstract  

[Objective] This study conducts a comprehensive analysis of huge amount of reviews generated by E-commerce website users, aiming to assess the marketing strategies. [Methods] We used syntactic parsing, bag of words model and machine learning techniques to examine real-world datasets from JD and TMall. The proposed method could analyze sentiment and extract opinion from the reviews automatically. [Results] The accuracy of the sentiment analysis was 90%. We constructed an automatic vocabulary building mechanism without dictionary dependency. The F-measure of the new system was 71%. [Limitations] The recall of the opinion extraction needs to be improved. [Conclusions] The proposed system could effectively monitor the word-of-mouth issues facing products sold online. It could be transferred to many online business.

Key wordsUser Review      Sentimental Analysis      Opinion Mining      Machine Learning      Tag Extraction     
Received: 29 June 2017      Published: 29 December 2017

Cite this article:

Bo Guo,Shouguang Li,Hao Wang,Xiaojun Zhang,Wei Gong,Zhaojun Yu,Yu Sun. Examining Product Reviews with Sentiment Analysis and Opinion Mining. Data Analysis and Knowledge Discovery, 2017, 1(12): 1-9.

URL:

http://manu44.magtech.com.cn/Jwk_infotech_wk3/EN/10.11925/infotech.2096-3467.2017.0618     OR     http://manu44.magtech.com.cn/Jwk_infotech_wk3/EN/Y2017/V1/I12/1

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