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Data Analysis and Knowledge Discovery  2018, Vol. 2 Issue (3): 1-8    DOI: 10.11925/infotech.2096-3467.2017.0849
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Identifying Potential Customers Based on User-Generated Contents
Cuiqing Jiang(),Kailun Song,Yong Ding,Yao Liu
School of Management, Hefei University of Technology, Hefei 230009, China
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Abstract  

[Objective] This paper aims to identify potential customers by analyzing user-generated contents from product-specific online forums. [Methods] First, we converted the unbalanced dataset into multiple balanced subsets. Then, we employed the Stacking classification algorithm to construct identification model. Finally, we compared results of the proposed method with five baseline algorithms. [Results] Compared to the algorithms of Bayesnet, Logistic, C4.5, SMO and Naive Bayes, the F-measure of our method was increased by 17.4%, 26.5%, 24.1%, 29.3%, and 40.9%. Compared to Stacking, Bagging and Boosting methods, our F-measure increased by 10.1%, 5.9%, 13.1%. [Limitations] We only examined performance of the proposed methods with automotive industry. [Conclusions] The proposed method could effectively identify potential customers based on user-generated contents.
Key words： User-Generated Content      Potential Customer Identification      Stacking Classification Algorithm      Imbalanced Datasets     
Received: 22 August 2017      Published: 03 April 2018
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Cuiqing Jiang
Kailun Song
Yong Ding
Yao Liu

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Cuiqing Jiang,Kailun Song,Yong Ding,Yao Liu. Identifying Potential Customers Based on User-Generated Contents. Data Analysis and Knowledge Discovery, 2018, 2(3): 1-8.

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http://manu44.magtech.com.cn/Jwk_infotech_wk3/EN/10.11925/infotech.2096-3467.2017.0849     OR     http://manu44.magtech.com.cn/Jwk_infotech_wk3/EN/Y2018/V2/I3/1

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