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Data Analysis and Knowledge Discovery  2017, Vol. 1 Issue (9): 40-48    DOI: 10.11925/infotech.2096-3467.2017.09.04
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Evaluating the Influence of China’s Webcast Platforms Based on Link Analysis
Yutian Shi1(),Qinghua Zhu1,Yuxiang Zhao2,Xiaowei Chen1
1School of Information Management, Nanjing University, Nanjing 210023, China
2School of Economics and Management, Nanjing University of Science & Technology, Nanjing 210094, China;
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Abstract  

[Objective] The article tries to objectively evaluate the influence of China’s webcast Platforms with the help of link analysis. [Methods] First, we used Google search engine and Alexa.com to collect the link data of 20 popular webcast platforms in China. Then, we examined their influence with a modified grey correlation analysis method. [Results] We obtained the ranking of 20 webcast platforms and analyzed their characteristics. [Limitations] We could not obtain comprehensive data from the webcast platforms and the smaple size was limited. [Conclusions] The overall level of current webcast platform is not so good. This article proposes strategies to increase the influence of webcast platforms.

Key wordsLink Analysis      Webcast Platform      Grey Relational Analysis      Influence Evaluation     
Received: 08 May 2017      Published: 18 October 2017

Cite this article:

Yutian Shi,Qinghua Zhu,Yuxiang Zhao,Xiaowei Chen. Evaluating the Influence of China’s Webcast Platforms Based on Link Analysis. Data Analysis and Knowledge Discovery, 2017, 1(9): 40-48.

URL:

http://manu44.magtech.com.cn/Jwk_infotech_wk3/EN/10.11925/infotech.2096-3467.2017.09.04     OR     http://manu44.magtech.com.cn/Jwk_infotech_wk3/EN/Y2017/V1/I9/40

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