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Data Analysis and Knowledge Discovery  2018, Vol. 2 Issue (6): 25-36    DOI: 10.11925/infotech.2096-3467.2017.0996
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Identifying Competitive Intelligence Based on Knowledge Element
Sun Lin1(), Wang Yanzhang2
1Economics and Management College, Dalian University, Dalian 116622, China
2Faculty of Management and Economics, Dalian University of Technology, Dalian 116023, China
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Abstract  

[Objective] This study tries to identify competitive intelligence based on implicit correlated knowledge, aiming to help enterprises have upper hands in the fierce competition. [Methods] First, we constructed a knowledge system for competitive intelligence based on the metadata. Then we generated a network with the help of relationship among the attributes of these metadata. Finally we identifed competitive intelligencey through similarity analysis and merging multi-attributes. [Results] We successfully established a network for the properties of knowledge metadata from the enterprise’s financial and sales index, R&D ability and other resources. We identified the business ties based on the intelligence metadata of product HS, and merged the metadata of MGIS market planning. [Limitations] The proposed system could be improved with larger sample size. [Conclusions] This study solves the issues facing complex relation identification and intelligence analysis demands. It also benefits the competitive advantage evaluation, crisis warning, and decision making.

Key wordsCompetitive Intelligence      Knowledge Element      Relationship Fusion      Intelligence Fusion      Intelligence Element     
Received: 29 September 2017      Published: 11 July 2018
ZTFLH:  G350  

Cite this article:

Sun Lin,Wang Yanzhang. Identifying Competitive Intelligence Based on Knowledge Element. Data Analysis and Knowledge Discovery, 2018, 2(6): 25-36.

URL:

http://manu44.magtech.com.cn/Jwk_infotech_wk3/EN/10.11925/infotech.2096-3467.2017.0996     OR     http://manu44.magtech.com.cn/Jwk_infotech_wk3/EN/Y2018/V2/I6/25

AI AS AO fr(AI)=AO
销售业务知识元Ks 市场总份额 销售量 销售额/销售量 年销售额(实际)/销售量
年销售额(实际) 年销售增长率 (当前销售额-上一年销售额度)/上一年销售额度×100%
年销售额(计划) 销售计划达成率 年销售额(实际)/年销售额(计划)×100%
销售费用(实际) 销售费用节省率 (销售费用(预算)-销售费用(实际))/销售费用(预算)×100%
销售费用(预算) 销售回款率 回款额(实际)/回款额(计划)×100%
回款额(实际) 客户满意度 客户满意户数/全部客户数
回款额(计划) 市场占有率 销售量/市场总份额
全部客户数 年销售额(实际)
客户满意户数 销售费用(实际)
销售费用(预算)
回款额(实际)
财务业务知识元Kf 年销售额(实际) 资产总额 总资产报酬率 (利润总额+利息支出)/资产总额×100%
销售费用(实际) 净资产 净资产收益率 净利润/净资产×100%
销售费用(预算) 净利润 资产负债率 负债总额÷资产总额×100%
回款额(实际) 利息支出 总资产周转率 年销售额(实际)/资产总额×100%
所得税率 成本总额 主营业务利润率 主营业务利润/主营业务收入×100%
销售成本 利润总额 成本费用利用率 利润总额/成本总额×100%
管理费用 负债总额 财务预算 销售费用(预算)+其他预算
汇兑损失 主营业务收入 财务费用 利息支出+汇兑损失+其他手续费
其他手续费 主营业务利润 *净利润=利润总额×(1-所得税率)
工厂成本 *成本总额=销售成本+销售费用+管理费用+财务费用
其他预算 *销售成本=工厂成本+销售费用
1 2 3 4 5 6 7 8 9 10
人力资源 科研人员 A
科技人员 B
核心科技人员 C
研发机构 D
外部专家 E
技术资源 专利与著作权 A
基础开发技术 B
研发项目 C
核心技术 D
产品技术水平 E
技术改造 F
行业认证 G
行业奖励 H
技术消化吸收 I
商品化 J
实体资源 研发场地 A
研发设备 B
上市产品 C
自主研发产品 D
自主品牌产品 E
财务资源 技术研发投入计划 A
科研经费 B
技术绩效奖励 C
员工培训费 D
研发人员薪酬 E
科技活动经费 F
技术引进经费 G
技术改造经费 H
技术消化吸收经费 I
新产品开发费 J
技术研发实际投入 K
基准数据 AC 冲突概率k 0.1
人力
资源
命题 A F AC ABC ACD ACDE
m 0.3228 0.0033 0.0836 0.0559 0.478 0.0559
基准数据 BC 冲突概率k 0.0835
实体资源 命题 C E CD ABC BCD
m 0.3038 0.0023 0.0035 0.3166 0.374
基准数据 BF 冲突概率k 0.0834
财务资源 命题 B BD BDE BFH ACK BFGHJ BFGIJ
m 0.1632 0.0069 0.0035 0.3341 0.0023 0.2577 0.2323
基准数据 AC 冲突概率k 0.0833
技术资源 命题 A C D AC ABC ADE AGH ACI AFI AEFJ
m 0.0035 0.0035 0.0023 0.3766 0.3002 0.0035 0.0035 0.3002 0.0035 0.0035
企业 名称 产品 名称 所属 类别 客户 生产资料 供应商 核心技术 合作伙伴
D 6AT-HS HS CA,ZT,MZD,FT,LM,JL,DZ,HCAFDJ,SLFDJ RJBHL,X-RAYGYWUTSJ,800T,SZB,GPFXY,CSSB,SKCC,XGSPWJ,YZJ-400t,QZJ
SDJM ZXHS HS DGZF,KLSL,RDHD,HRS,DGMLBE,YQDZ,DFRC,ZGZQ,QR RMDYLJ,DGCDYMDC,TWCGSJMWRDYJ,RCLBHQFLXL,KKQFXSDYL,BHQFDWZHL,… TWHYJX QGLWJ,CYQJSYJ,KZSWFHMJ,… SDQY,SDRM,SDDX,BJJD,QDKD
ZQBT HS HS DFBT,GQBT,BOSC,DELP,TRD KSFXGPY,BMCCDY,F11XZCDY,SZBCLY,WBTYY
HNJB HS-YC,HS-CA,HS-IVE HS GXYC,SDWC,CQKMS,ZC,NJYWK,HBCY,HBCY,SXCY,DLCY,YQXC,YC,YT,CZHC,JC,WC,HC ZDKZXYJYH,SMHYJY,SSHMYSJ,LQGPFXY,HSZHJCY,HSZHCLY,HSZHCLY,HSXKTC,HSWYCC,HSWYCLY,HSSYT,FCCSCLY,CSPTSY,X-GTSY,HSDZSHJJ,… MGWLA TXNT,QSM,TYYJ,NLQY
关联企业 关联产品 企业名称 商业关系 等级
D 6AT-HS SDJM,ZQBT,HNJB Competitor G1
D 6AT-HS CA,ZT,MZD,FT,LM,JL,DZ,HCAFDJ,SLFDJ Customer G1
SDJM ZXHS DGZF,KLSL,RDHD,HRS,DGMLBE,YQDZ,DFRC,ZGZQ,QR Customer G3
ZQBT HS DFBT,GQBT,BOSC,DELP,TRD Customer G3
HNJB HS-YC,HS-CA,HS-IVE GXYC,SDWC,CQKMS,ZC,NJYWK,HBCY,HBCY,SXCY,DLCY,YQXC,YC,YT,CZHC,JC,WC,HC Customer G3
SDJM SKCC TWHYJX Supplier G3
HNJB GPY MGWLA Supplier G3
SDJM SDQY,SDRM,SDDX,BJJD,QDKD Cooperator G3
情报片段 事件描述 时间 地点 主体 关键特性
属性名称 属性值 属性名称 属性值
I LCXSZDSM-
KQ2017MGIS-
QGXZ
2017.5.17-2017.7 北京 LCJT 营销主题 XMSXZC
杭州 合作伙伴 ZDSM 产品名称 MGIS
成都 产品特性 KJGHDGHYJJFA
深圳 产品特性 TCVDGSJGLPT;DGZNBZXT;DGZHFWPT;
GHBZXMGLXT;SXGLXT
武汉
II XMSXZC-2017MGIS-QGXZ 2017.5.17 北京 主办单位 ZDSMJT 营销主题 XMSXZC
2017.6.8 杭州 指导单位 GJDLXXXTGCJSYJZX;DLXXXTCYJSCXZLLM 产品名称 MGIS
2017.6.29 成都 支持单位 ZGCHDLXXXH;ZGDLXXCYXH;ZGRJHYXH 所属类别 GISZNFW
2017.7.13 深圳 产品特性 ZHCSYY;DZDSJYY;DGHYYY
2017.7.27 武汉 产品特性 DGHYJJFA
III 2017MGIS-QGXZ
-WHZ
2017.7.27 武汉 主办单位 ZDSMJT 产品名称 MGIS SKDSJYPT;MGIS10.2;MGIS 10XLPT
产品特性 DGHYJJFA
产品特性 TCVDGSJGLPT;DGZNBZXT;DGZHFWPT;
GHBZXMGLXT;SXGLXT
IV TFZDZLCYBG-
JSRHCSGISXJZ
2017.6.29 成都 SCSDKJ 产品名称 MGIS
ZDSM 技术名称 CHDLXXJS;DLXXSJFXJCYY;DLXXKJDSJYPT
产品特性 ZZCSYYJJFA;DGHYYYJJFA;DZDSJYYJJFA;
GTXXHYYJJFA;ZHGDYYJJFA
2017.7.13 深圳 营销主题 MGIS-JSJLYCXYY-YTHD
属性 I-II I-III I-IV II-III II-IV III-IV
事件描述 0.4545 0.6250 0.0000 0.6250 0.0909 0.0000
时间 1.0000 1.0000 1.0000 1.0000 1.0000 0.0000
地点 1.0000 1.0000 1.0000 1.0000 1.0000 0.0000
主体 1.0000 1.0000 1.0000 1.0000 0.5000 1.0000
关键特性 营销主题 1.0000 0 0.0000
产品名称 1.0000 1.0000 1.0000 1.0000 1.0000 1.0000
产品特性1 1.0000 1.0000 0.8000 1.0000 1.0000 1.0000
产品特性2 1.0000
加权相似度 0.7500 0.7500 0.4500 0.5000 0.5000 0.5000
综合相似度 0.8409 0.8750 0.6900 0.8250 0.6182 0.3000
关联企业 商业关系 等级
ZDSMJT Cooperator G1
LCJT Cooperator G2
GJDLXXXTGCJSYJZX Cooperator G2
DLXXXTCYJSCXZLLM Cooperator G2
ZGCHDLXXXH Cooperator G2
ZGDLXXCYXH Cooperator G2
ZGRJHYXH Cooperator G2
SCSDKJ Cooperator G2
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