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Data Analysis and Knowledge Discovery  2018, Vol. 2 Issue (8): 60-68    DOI: 10.11925/infotech.2096-3467.2017.1043
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Sentiment Mining of Online Product Reviews Based on Domain Ontology
He Youshi, He Shufang()
School of Management, Jiangsu University, Zhenjiang 212013, China
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Abstract  

[Objective] This paper studies the relationship between the product attributes and the emotional attitudes of consumers, aiming to optimize the sentiment analysis on consumer reviews. [Methods] First, we constructed the product domain ontology to extract the needed attributes. Then, we built the product attribute hierarchy model, which combined the collocation weight of emotional words with attribute words to identify implicit attributes. Third, we created a dictionary to calculate the emotional orientation of product attributes at all levels for the sentiment analysis. [Results] We examined the proposed model with online reviews of smart phones and found it improved the accuracy of emotion classification. [Limitations] The construction of ontology needs to be further improved. [Conclusions] The proposed method could effectively identify the logical relationship among attributes, which improve the performance of sentiment analysis in real world cases.
Key words： Domain Ontology      Product Feature      Multilevel      Fine-grained Emotional Orientation     
Received: 20 October 2017      Published: 08 September 2018
ZTFLH:  TP391  
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Youshi He
Shufang He

Cite this article:

He Youshi,He Shufang. Sentiment Mining of Online Product Reviews Based on Domain Ontology. Data Analysis and Knowledge Discovery, 2018, 2(8): 60-68.

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http://manu44.magtech.com.cn/Jwk_infotech_wk3/EN/10.11925/infotech.2096-3467.2017.1043     OR     http://manu44.magtech.com.cn/Jwk_infotech_wk3/EN/Y2018/V2/I8/60

正向情感评价词(+1) 负向情感评价词(-1)
清晰 赞 快 明显 有趣 多
耐用 舒服 酷 震撼 好
好玩 实惠 好用		 模糊 慢 卡 漏光 简陋 差
发烫 死机 耗电 瑕疵 划痕
断流 跑电 缝隙
正向情感评价词(+1) 负向情感评价词(-1)
配置高 科技含量重
清晰度高 性价比高
操作简单 功能强 耗电低		 价格高 重量重 做工简单
功能简单噪音强 配置低
包装低
情感强度值 程度副词
0.25 稍微 些许 略 略微 多少 有点 有些有点儿
0.75 较 较为 比较 不大 不太 不很
1.25 很 更 更加 更为 越 越发 备加 愈 愈加 愈发 越 格外 太 挺 忒 非常 特别 相当 十分 甚 颇 甚为 颇为 满 蛮 够 多么 真 特大 尤其
1.75 最 最为 极 极为 极其 极度 分外 要命
否定词(-1)
不、非、别、甭、不必、不曾、不要、没、没有、不用、
何必、何须、何曾、何尝、空、白、不是、徒、徒然、
无能、未、未曾、未尝、无需、毋庸、勿、否
情感要素 处理规则
图片 若采用图片的形式来辅助评论文本的表达, 则对文本所表达属性的情感倾向进行调整, 将总的情感倾向乘以1.25倍
符号 ? 根据语义情况具体分析, 有可能语义不变, 有可能反向改变
“” 若情感词带有双引号, 则情感极性反向处理
！ 若评论文本中带有感叹号, 则加重所表达的情感倾向, 加重程度与图片一致, 将总的情感倾向乘以1.25倍
隐式句子 映射属性词 搭配权重
用着很流畅, 不愧是835的处理器 操作系统 (操作系统流畅, 0.832)
很清晰, 效果不错 屏幕 (屏幕清晰, 0.623)
有点小贵, 感觉不值 价格 (价格贵, 1)
买的4+64的, 看起来很漂亮 外观 (外观漂亮, 0.72)
还行, 应该是新机, 不卡 操作系统 (操作系统卡, 0.728)
实验方法 查准率 查全率 F值
本文方法 89.4% 86.9% 88.1%
产品属性类的方法 80.6% 76.1% 78.3%
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