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Data Analysis and Knowledge Discovery  2018, Vol. 2 Issue (7): 26-33    DOI: 10.11925/infotech.2096-3467.2017.1067
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Assessing Trust-Based Users’ Influence in Social Media
Dong Jing,Dayong Zhang()
Key Laboratory of Interactive Media Design and Equipment Services Innovation, Harbin Institute of Technology, Harbin 150001,China
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[Objective] The paper studies the impacts of trust on social media users’ influence to detect factors affecting information dissemination, which could benefit the development of social media. [Methods] We proposed a comprehensive evaluation index based on the direct and indirect trust, as well as the local and global influence of each individual user of social media. [Results] Simulations based on SIR model showed that original message from individuals with the highest comprehensive index value could reach the largest number of users. [Limitations] The collected data was not comprehensive, which might yield biased results. [Conclusions] The proposed index could effectively measure the trust level of each individual in social media.

Key wordsSocial Media      Direct Trust      Comprehensive Trust      Influence     
Received: 26 October 2017      Published: 15 August 2018

Cite this article:

Dong Jing,Dayong Zhang. Assessing Trust-Based Users’ Influence in Social Media. Data Analysis and Knowledge Discovery, 2018, 2(7): 26-33.

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