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Data Analysis and Knowledge Discovery  2018, Vol. 2 Issue (4): 38-47    DOI: 10.11925/infotech.2096-3467.2017.1257
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Analyzing Implemented Ideas from Open Innovation Platform with Sentiment Analysis: Case Study of Salesforce
Tingting Wang(),Kaiping Wang,Guijie Qi
School of Management, Shandong University, Ji’nan 250100, China
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Abstract  

[Objective] This study examines the impacts of user reviews on the adoption of ideas from Salesforce, an open innovation platform. [Methods] First, we divided information from Salesforce into the normative and informational categories based on the social impact theory. Then, we obtained the emotional variables of the idea’s title, content and comments with the help of text analytics to study their impacts on the idea’s implementation. [Results] The length of idea titles and contents, the title sentiment and the idea score had significant impacts on its adoption. The number of comments also influenced the comment’s sentiment. [Limitetions] We only investigated data from one platform. [Conclusions] This research helps enterprises evaluate and identify valuable ideas quickly, which also increases the probability of idea implementation.

Key wordsEnterprise Open Innovation Platform      User Generated Content      Ideas Implemented      Sentiment Analysis      Social Impact Theory     
Received: 12 December 2017      Published: 11 May 2018

Cite this article:

Tingting Wang,Kaiping Wang,Guijie Qi. Analyzing Implemented Ideas from Open Innovation Platform with Sentiment Analysis: Case Study of Salesforce. Data Analysis and Knowledge Discovery, 2018, 2(4): 38-47.

URL:

http://manu44.magtech.com.cn/Jwk_infotech_wk3/EN/10.11925/infotech.2096-3467.2017.1257     OR     http://manu44.magtech.com.cn/Jwk_infotech_wk3/EN/Y2018/V2/I4/38

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