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Data Analysis and Knowledge Discovery  2018, Vol. 2 Issue (11): 19-27    DOI: 10.11925/infotech.2096-3467.2018.0835
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Examining Consumer Reviews of Overseas Shopping APP with Sentiment Analysis
Zhao Yang(), Li Qiqi, Chen Yuhan, Cao Wenhang
School of Information Management, Wuhan University, Wuhan 430072, China
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[Objective] This paper analyzes the sentiment of online reviews, and then evaluates the consumer’s satisfaction with overseas shopping APP, aiming to improve its performance. [Methods] First, we collected reviews of these APPs from the APP Store. Then, we clustered the APPs’ attributes with Canopy and K-means algorithms, which defines the evaluation dimensions of consumer’s satisfaction. Finally, we computed scores of the consumer’s satisfaction with the CNN-SVM sentiment analysis model. [Results] The most important factor affecting the consumer’s satisfaction with overseas shopping APP was commodities, followed by price, interaction, service, and logistics. The consumer’s satisfaction level with the vertical overseas shopping APP was higher than that of the overseas buyer APP and the comprehensive overseas shopping APP. The consumer’s satisfaction level is relatively low with logistics and services. [Limitations] More overseas shopping APP should be included in future research. [Conclusions] The sentiment analysis method is an effective way to analyze consumer’s satisfaction with online reviews of overseas shopping APP.

Key wordsSentiment Analysis      Overseas Shopping APP      Consumer Satisfaction      CNN-SVM     
Received: 26 July 2018      Published: 11 December 2018
ZTFLH:  TP391 G35  

Cite this article:

Zhao Yang,Li Qiqi,Chen Yuhan,Cao Wenhang. Examining Consumer Reviews of Overseas Shopping APP with Sentiment Analysis. Data Analysis and Knowledge Discovery, 2018, 2(11): 19-27.

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发表时间 用户ID 星级评分 评论标题 评论内容
2017-11-04 14:55:42 豐收F1 5 值得信赖 在几个知名网站都经常购买各种商品, 第一在网易考拉购买, 物流给力, 价格实惠。
2017-11-04 14:50:58 没有草莓牛奶就不开心的人 1 讨厌强制更新 就这样, 商品也不齐全。
2017-05-12 16:59:56 crjjzz 4 不错的网购APP 目前在这网购APP买的东西都蛮好用的, 都验过正品, 价格实惠在那里。
2017-10-25 14:41:15 无尽土豆泥 2 我选择淘宝 ……不仅没便宜, 甚至还贵了很多, 拿ns举例, 美亚和日亚便宜的才卖2000, 淘宝2600, 这上面居然3300……骗谁啊!
算法 准确率(Precision) 召回率
(F1 Score)
Decision Tree 79.18 79.91 79.85
SVM 91.32 87.31 89.22
CNN 94.28 91.59 92.87
CNN-SVM 97.79 96.21 96.97
APP类别 名称 商品 价格 物流 交互 服务
HIGO 74.52 86.25 78.35 57.89 61.67
洋码头 63.06 82.26 45.71 87.74 33.96
综合类 网易考拉 83.56 84.91 77.78 74.19 51.43
小红书 70.83 75.00 30.77 64.86 37.04
亚马逊 87.21 82.11 60.64 54.39 35.29
波罗蜜 86.96 84.34 49.33 66.20 30.95
折疯了 86.13 86.63 85.00 85.85 54.55
垂直类 宝贝格子 83.72 96.55 93.94 79.17 90.91
蜜芽 77.88 83.33 42.86 46.30 39.66
环球捕手 69.84 85.50 40.91 73.68 34.21
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