|
|
Impacts of Landlords on Tenants of Short-term Rentals |
Liang Xiaobei, Xu Zhen(), Li Jingjing |
School of Economics and Management, Tongji University, Shanghai 200092, China |
|
|
Abstract [Objective] This study explores the influences of room owners on their tenants’ Electronic Word of Mouth(eWOM). [Methods] First, we retrieved data from Airbnb with the help of a Web crawler. Then, we proposed a Poisson Regression model based on the signal theory. Finally, we studied the impacts of room owners’ service on consumers’ eWOM. [Results] The eWOM of the available rooms was positively correlated with features introduction, after-sales interaction, instant reservation, calendar update, response time, high-quality service and identity certification. [Limitations] More samples from regions outside of Beijing should be included. [Conclusions] The proposed model could improve the service of short-term rentals.
|
Received: 26 July 2018
Published: 11 December 2018
|
|
[1] |
陈远, 刘福珍, 吴江. 基于二模复杂网络的共享经济平台用户交互行为研究[J]. 数据分析与知识发现, 2017, 1(6): 72-82.
|
[1] |
(Chen Yuan, Liu Fuzhen, Wu Jiang.Studying Users’ Interaction Behaviors of Sharing Economic Platform with 2-Mode Complex Network Analysis[J]. Data Analysis and Knowledge Discovery, 2017, 1(6): 72-82.)
|
[2] |
Guttentag D, Smith S, Potwarka L, et al.Why Tourists Choose Airbnb: A Motivation-Based Segmentation Study[J]. Journal of Travel Research, 2017, 57(3): 342-359.
|
[3] |
卢向华, 冯越. 网络口碑的价值——基于在线餐馆点评的实证研究[J]. 管理世界, 2009(7): 126-132.
|
[3] |
(Lu Xianghua, Feng Yue.The Value of Electronic Word-of-Mouth: An Empirical Study Based on Online Restaurant Reviews[J]. Management World, 2009(7): 126-132.)
|
[4] |
Mauria A G, Minazzib R, Nieto-García M, et al.Humanize Your Business. The Role of Personal Reputation in the Sharing Economy[J]. International Journal of Hospitality Management, 2018, 73: 36-43.
doi: 10.1016/j.ijhm.2018.01.017
|
[5] |
Chevalier J A, Mayzlin D.The Effect of Word of Mouth on Sales: Online Book Reviews[J]. Journal of Marketing Research, 2006, 43(3): 345-354.
doi: 10.1509/jmkr.43.3.345
|
[6] |
Goldsmith R E,Horowitz D.Measuring Motivations for Online Opinion Seeking[J]. Journal of Interactive Advertising, 2006, 6(2): 2-14.
doi: 10.1080/15252019.2006.10722114
|
[7] |
Lee M, Youn S.Electronic Word of Mouth (eWOM): How eWOM Platforms Influence Consumer Product Judgement[J]. International Journal of Advertising, 2009, 28(3): 473-499.
doi: 10.2501/S0265048709200709
|
[8] |
Xie K L, Zhang Z, Singh A, et al.Effects of Managerial Response on Consumer eWOM and Hotel Performance: Evidence from TripAdvisor[J]. International Journal of Contemporary Hospitality Management, 2016, 28(9): 2013-2034.
doi: 10.1108/IJCHM-06-2015-0290
|
[9] |
Viglia G, Furlan R, Ladrón-De-Guevara A. Please, Talk About It! When Hotel Popularity Boosts Preferences[J]. International Journal of Hospitality Management, 2014, 42: 155-164.
doi: 10.1016/j.ijhm.2014.07.001
|
[10] |
Stauss B.Global Word of Mouth: Service Bashing on the Internet is a Thorny Issue[J]. Marketing Management, 1997, 6(3): 28-30.
|
[11] |
左文明, 陈华琼, 张镇鹏. 基于网络口碑的B2C电子商务服务质量管理[J]. 管理评论, 2018,30(2):94-106.
|
[11] |
(Zuo Wenming, Chen Huaqiong, Zhang Zhenpeng.Application of Electronic Word-of-Mouth to Service Quality Management of B2C Electronic Commerce[J]. Management Review, 2018, 30(2): 94-106.)
|
[12] |
余航, 王战平. 网络口碑影响的研究综述[J]. 情报杂志, 2013, 32(6): 100-106.
|
[12] |
(Yu Hang, Wang Zhanping.Research on the Effects of Online Word-of-Mouth Communication[J]. Journal of Intelligence, 2013, 32(6): 100-106.)
|
[13] |
Bae S J, Lee H, Suh E K, et al.Shared Experience in Pretrip and Experience Sharing in Posttrip: A Survey of Airbnb Users[J]. Information & Management, 2017, 54(6): 714-727.
doi: 10.1016/j.im.2016.12.008
|
[14] |
Xie K L, Zhang Z, Zhang Z.The Business Value of Online Consumer Reviews and Management Response to Hotel Performance[J]. International Journal of Hospitality Management, 2014, 43: 1-12.
doi: 10.1016/j.ijhm.2014.07.007
|
[15] |
Wolfinbarger M, Gilly M C. eTailQ: Dimensionalizing, Measuring and Predicting Etail Quality[J]. Journal of Retailing, 2003, 79(3): 183-198.
doi: 10.1016/S0022-4359(03)00034-4
|
[16] |
Fassnacht M, Koese I.Quality of Electronic Services Conceptualizing and Testing a Hierarchical Model[J]. Journal of Service Research, 2006, 9(1): 19-37.
doi: 10.1177/1094670506289531
|
[17] |
Johnson M D.Consumer Choice Strategies for Comparing Noncomparable Alternatives[J]. Journal of Consumer Research, 1984, 11(3): 741-753.
doi: 10.1086/jcr.1984.11.issue-3
|
[18] |
Anderson E W, Fornell C, Rust R T. Customer Satisfaction, Productivity, and Profitability: Differences Between Goods and Services[J]. Marketing Science, 1997, 16(2): 129-145.
doi: 10.1287/mksc.16.2.129
|
[19] |
Blut M, Chowdhry N, Mittal V, et al.E-Service Quality: A Meta-Analytic Review[J]. Journal of Retailing, 2015, 91(4): 679-700.
doi: 10.1016/j.jretai.2015.05.004
|
[20] |
Rice M.What Makes Users Revisit a Web Site?[J]. Marketing News, 1997, 31(6): 12-13.
|
[21] |
Gummerus J, Liljander V, Pura M, et al.Customer Loyalty to Content-based Web Sites: The Case of an Online Health-care Service[J]. Journal of Services Marketing, 2004, 18(3): 175-186.
doi: 10.1108/08876040410536486
|
[22] |
Tsai H T, Huang H C.Online Consumer Loyalty: Why E-tailers Should Seek a High-profile Leadership Position[J]. Computers in Human Behavior, 2009, 25(6): 1231-1240.
doi: 10.1016/j.chb.2009.05.008
|
[23] |
Xie K, Mao Z.The Impacts of Quality and Quantity Attributes of Airbnb Hosts on Listing Performance[J]. International Journal of Contemporary Hospitality Management, 2017, 29(3): 2240-2260.
doi: 10.1108/IJCHM-07-2016-0345
|
[24] |
Spence M.Job Market Signaling[J]. The Quarterly Journal of Economics, 1973, 87(3): 355-374.
doi: 10.2307/1882010
|
[25] |
Ert E, Fleischer A, Magen N.Trust and Reputation in the Sharing Economy: The Role of Personal Photos in Airbnb[J]. Tourism Management, 2016, 55: 62-73.
doi: 10.1016/j.tourman.2016.01.013
|
[26] |
吴江, 靳萌萌. 在线短租房源图片对消费者行为意愿的影响[J]. 数据分析与知识发现, 2017, 1(12): 10-20.
|
[26] |
(Wu Jiang, Jin Mengmeng.Online Room Listing Photos Affect Consumer’s Intentions[J]. Data Analysis and Knowledge Discovery, 2017, 1(12): 10-20.)
|
[27] |
Zervas G, Proserpio D, Byers J. A First Look at Online Reputation on Airbnb, Where Every Stay is above Average [J/OL]. [2015-02-26]. .
|
[28] |
Blut M.E-Service Quality: Development of a Hierarchical Model[J]. Journal of Retailing, 2016, 92(4): 500-517.
doi: 10.1016/j.jretai.2016.09.002
|
[29] |
贺佳雯. 2015, 中国“共享经济”元年[J]. 中国经济信息,2015(24): 32-35.
|
[29] |
(He Jiawen.2015, The First Year of Chinese “Sharing Economy”[J]. China Economic Information, 2015(24): 32-35.)
|
[30] |
Long J S.Regression Models for Categorical Dependent Variables Using Stata[M]. The 3rd Edition. CA, US: Sage Publications, 2014: 80-81.
|
[31] |
Dean C, Lawless J F.Tests for Detecting Over Dispersion in Poisson Regression Models[J]. Journal of the American Statistical Association, 1989, 84(406): 467-472.
doi: 10.1080/01621459.1989.10478792
|
|
Viewed |
|
|
|
Full text
|
|
|
|
|
Abstract
|
|
|
|
|
Cited |
|
|
|
|
|
Shared |
|
|
|
|
|
Discussed |
|
|
|
|