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Analysis of Micro-blogging User Character and Motivation ——Take Micro-blogging of Hexun.com as an Example |
Zhao Wenbing, Zhu Qinghua, Wu Kewen, Huang Qi |
Department of Information Management, Nanjing University, Nanjing 210093,China |
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Abstract Using metrological methods, this paper analyzes data crawled from micro-blogging of Hexun.com and also uses Pajek to view the social network structure of Hexun micro-blogging. The result shows that, the characters of micro-blogging users have favorable statistic characteristics, and the regional disparities between micro-blogging users are quite remarkable. Moreover, two kinds of micro-blogging users account for almost 90% of the total users. This paper is helpful for other researchers to study micro-blogging users behavior.
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Received: 10 December 2010
Published: 25 March 2011
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