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New Technology of Library and Information Service  2010, Vol. 26 Issue (2): 7-11    DOI: 10.11925/infotech.1003-3513.2010.02.02
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Market Segmentation of Digital Library Users Based on Concept Lattice ——Conceptual Clustering Analysis of Digital Library Users
Teng Guangqing   Bi Qiang
(School of Management,Jilin University, Changchun 130022,China)
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Abstract  

Based on concept lattice theory and drawing supports from market segmentation variables of marketing, this article develops market segment of digital library users by means of conceptual clustering of formal concept analysis. The authors also investigate the construction of elastic segmentation mechanism by breakthrough of traditional statistics in digital library users.

Key wordsConcept lattice      Digital library      Users      Market segmentation      Clustering analysis     
Received: 23 December 2009      Published: 25 February 2010
: 

G250.76

 
Corresponding Authors: Bi Qiang     E-mail: biqiang12345@163.com
About author:: Teng Guangqing,Bi Qiang

Cite this article:

Teng Guangqing,Bi Qiang. Market Segmentation of Digital Library Users Based on Concept Lattice ——Conceptual Clustering Analysis of Digital Library Users. New Technology of Library and Information Service, 2010, 26(2): 7-11.

URL:

http://manu44.magtech.com.cn/Jwk_infotech_wk3/EN/10.11925/infotech.1003-3513.2010.02.02     OR     http://manu44.magtech.com.cn/Jwk_infotech_wk3/EN/Y2010/V26/I2/7

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