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| Market Segmentation of Digital Library Users Based on Concept Lattice ——Conceptual Clustering Analysis of Digital Library Users |
| Teng Guangqing Bi Qiang |
| (School of Management，Jilin University, Changchun 130022，China) |
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Abstract Based on concept lattice theory and drawing supports from market segmentation variables of marketing, this article develops market segment of digital library users by means of conceptual clustering of formal concept analysis. The authors also investigate the construction of elastic segmentation mechanism by breakthrough of traditional statistics in digital library users.
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Received: 23 December 2009
Published: 25 February 2010
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Corresponding Authors:
Bi Qiang
E-mail: biqiang12345@163.com
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| About author:: Teng Guangqing,Bi Qiang |
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