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E-Commerce Reputation Model Based on Elimination Differences of User Subjective Evaluation |
Li Hui, Liu Dongsu |
School of Economics and Management, Xidian University, Xi'an 710071,China |
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Abstract In order to enhance the objectivity and accuracy of reputation value in e-commerce, the algorithm for eliminating differences of users' subjective evaluation is designed by using trust translation. Then a dynamic e-commerce reputation management model is also constructed. Finally, the results of experiments demonstrate the accuracy and validity of this algorithm,and the direction for future research is pointed out.
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Received: 22 November 2011
Published: 23 March 2012
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