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Data Analysis and Knowledge Discovery  2018, Vol. 2 Issue (8): 79-87    DOI: 10.11925/infotech.2096-3467.2017.1249
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Impacts of Waiting on Mobile Users —— Case Study of Digital Novels
Yanyang Ma1,Yulei Liu2(),Bochu Xu2,Jinyi Zhi2
1School of Art and Media, Sichuan Agricultural University, Chengdu 611130, China
2School of Architecture and Design, Southwest JiaoTong University, Chengdu 614202, China
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[Objective] This paper analyzes the waiting perception of users reading digital novels, aiming to explore the ways and factors affecting users’ satisfaction. [Methods] We used the novel bookshelf of QQ browser to create various experiments. Then, we obtained the data of user’s changing satisfaction levels facing different waiting perceptions with the video observation, task prompt, questionnaire and depth interview. Finally, we identified the relationship among the factors influencing satisfaction. [Results] We found that the waiting time, the filling, the function, the manipulation, the scene, and the context factors had different degrees of impacts on user’s satisfaction, which were all statistically significant. [Limitations] The sample size needs to be expanded to include the under-represented population. [Conclusions] This study could help service providers improve the users experience.

Key wordsWaiting Perception      Satisfaction      Digital Novel      Interaction     
Received: 01 December 2017      Published: 08 September 2018

Cite this article:

Yanyang Ma,Yulei Liu,Bochu Xu,Jinyi Zhi. Impacts of Waiting on Mobile Users —— Case Study of Digital Novels. Data Analysis and Knowledge Discovery, 2018, 2(8): 79-87.

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