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Data Analysis and Knowledge Discovery  2019, Vol. 3 Issue (5): 93-106    DOI: 10.11925/infotech.2096-3467.2018.0844
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Health APPs and Privacy Concerns: A Three-Entities Game-theoretic Approach
Guang Zhu1,2(),Hu Liu1,Xinmeng Du1
1(School of Management Science and Engineering, Nanjing University of Information Science and Technology, Nanjing 210044, China)
2(China Institute of Manufacturing Development, Nanjing University of Information Science and Technology, Nanjing 210044, China)
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[Objective] This paper studies the usage intention of mobile health APPs (mHealth) and privacy concerns. It analyzes the interferences among various entity behaviors, aiming to improve mHealth privacy protection and increase APP usage. [Methods] Using evolutionary game theory, we proposed a model to examine the patient behaviors, mHealth APP providers and government regulations. Then we analyzed the benefits, costs and loss of different behaviors to establish the payoff matrices and evolutionarily stable strategies (ESSs). Finally, we discussed the impacts of different factors on patient behaviors. [Results] The usage intention of mHealth APP was correlated with benefits from mHealth service and probability of privacy leaking. However, the government’s regulation has few impacts on patient’s behaviors. Investments of mHealth service providers in privacy was correlated with APP usage intention, government regulations, costs and privacy loss, etc. Government regulations were correlated with costs and social credibility. [Limitations] We did not include the nonlinear benefit function in this study. Other factors, such as success rate of regulation and advertisement effects should also be examined. [Conclusions] This study promotes the development of mHealth service by analyzing the impacts of various factors on APP usage privacy protection and government regulation.

Key wordsPrivacy Concern      mHealth APP      Usage Intention      Regulation      Evolutionary Game     
Received: 29 July 2018      Published: 03 July 2019

Cite this article:

Guang Zhu,Hu Liu,Xinmeng Du. Health APPs and Privacy Concerns: A Three-Entities Game-theoretic Approach. Data Analysis and Knowledge Discovery, 2019, 3(5): 93-106.

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