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New Technology of Library and Information Service  2008, Vol. 24 Issue (10): 38-42    DOI: 10.11925/infotech.1003-3513.2008.10.08
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An Efficient Approach for Evaluating Trust in E-Commerce
Li Hui  Liu Dongsu
(College of Economic & Management, Xidian University, Xi’an 710071,China)
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Based on analyzing the factors which influence the trust of a buyer to a seller, an integrated trust model is proposed. The trust value has two options, which are initial trust and repeat trust. The computation methods for these two kinds of trust are given. Lastly, a case is studied by using these evaluation methods, and the direction for further research is pointed out. 

Key wordsTrust model      E-commerce      Evaluation     
Received: 13 June 2008      Published: 25 October 2008


Corresponding Authors: Li Hui     E-mail:
About author:: Li Hui,Liu Dongsu

Cite this article:

Li Hui,Liu Dongsu. An Efficient Approach for Evaluating Trust in E-Commerce. New Technology of Library and Information Service, 2008, 24(10): 38-42.

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