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现代图书情报技术  2013, Vol. Issue (6): 76-84
  应用实践 本期目录 | 过刊浏览 | 高级检索 |
孙霄凌1, 赵宇翔2, 朱庆华2
1. 南京大学工程管理学院 南京 210093;
2. 南京大学信息管理学院 南京 210093
Analyzing the Demand of Online Product Review System’ s Features Using Kano Model: An Empirical Study of Chinese Online Shops
Sun Xiaoling1, Zhao Yuxiang2, Zhu Qinghua2
1. School of Management & Engineering, Nanjing University, Nanjing 210093, China;
2. School of Information Management, Nanjing University, Nanjing 210093, China
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摘要 以网络口碑作用机制以及信息系统构建的核心问题为理论框架,对我国主要购物网站进行调研,获取商品评论系统的主要功能。以此为基础借助Kano模型对商品评论系统的功能需求进行分类。研究结果表明商品评论系统具备多样化功能,但消费者对大部分功能的需求感不强,只对针对评论内容和效价进行深度挖掘的功能,如基于文本挖掘的标签云和多维效价,体现出一定的现实和潜在需求。这一结果对改进商品评论系统的功能设计具有较强的参考价值。
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关键词 网络购物网络口碑在线评论系统信息组织Kano模型电子商务    
Abstract:Based on the impact of electronic word-of-mouth and critical issues of online information system design, this paper conducts a feature package of online product review system by a survey of mainstream Chinese online shops. Kano model then employs to classify customer demand about these features. The result indicates that among various features most of them are dispensable except of features which making deep mining on argument quality and valence such as tag clouds based on text mining as well as multiple valences. It can be important reference when dealing with system design and improvement.
Key wordsOnline shopping    Electronic word-of-mouth    Online review system    Information organizing    Kano model    Electronic commerce
收稿日期: 2013-04-16      出版日期: 2013-07-24
:  G350  
通讯作者: 孙霄凌     E-mail:
孙霄凌, 赵宇翔, 朱庆华. 在线商品评论系统功能需求的Kano模型分析——以我国主要购物网站为例[J]. 现代图书情报技术, 2013, (6): 76-84.
Sun Xiaoling, Zhao Yuxiang, Zhu Qinghua. Analyzing the Demand of Online Product Review System’ s Features Using Kano Model: An Empirical Study of Chinese Online Shops. New Technology of Library and Information Service, 2013, (6): 76-84.
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