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数据分析与知识发现  2019, Vol. 3 Issue (11): 60-69     https://doi.org/10.11925/infotech.2096-3467.2019.0339
     研究论文 本期目录 | 过刊浏览 | 高级检索 |
基于fsQCA的竞赛式众包社区知识共享行为构型研究 *
卢新元,王雪霖(),代巧锋
湖北省电子商务研究中心 武汉 430079
Knowledge Sharing of Competitive Crowdsourcing Community Based on fsQCA
Xinyuan Lu,Xuelin Wang(),Qiaofeng Dai
Hubei Electronic Commerce Research Center, Wuhan 430079, China
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摘要 

【目的】通过分析众包社区的知识贡献者, 获得知识贡献的不同构型, 从而引导社区成员进行知识共享。【方法】采用基于模糊集的定性比较分析方法, 以竞赛式众包社区中进行知识贡献的社区成员为研究对象, 从 社区环境、动机理论、沉没成本效应三个方面划分条件变量, 将知识贡献程度设为结果变量, 以获得知识贡献的构型。【结果】高程度知识贡献为: (1) 有管理员引导的社区, 可通过圈币奖励与沉没成本(时间或金钱)引导社区成员进行高程度的知识贡献; (2) 已有金钱投入的社区成员, 可通过圈币与计入时长引导其进行高程度的知识贡献。低程度知识贡献为: (1) 在缺乏管理员引导的社区, 社区成员难以获得高程度的知识贡献; (2) 在时间投入与圈币奖励同时存在, 而金钱投入不存在的情况下, 较难获得高程度的知识贡献。【局限】部分变量的校准缺乏 理论依据; 仅研究单一网站, 结果的普适性受到一定限制; 研究采用截面数据, 对于结果的推断会有一定影响。【结论】本研究有利于众包社区对社区成员的知识共享行为进行引导, 以提高社区成员的个人能力, 进而提高 众包任务的质量。

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卢新元
王雪霖
代巧锋
关键词 fsQCA构型知识共享    
Abstract

[Objective] This paper analyzes the contributions of the crowdsourcing community members, aiming to encourage them to share more knowledge. [Methods] We adopted qualitative comparison method based on fuzzy sets to study these members from a competitive knowledge crowdsourcing community. Then, we chose condition variables from community environment, motivation theory, and sunk cost effect. Finally, we used the degree of knowledge contribution as the result variable. [Results] There are two types of high-level knowledge sharing configurations: (I) Communities with administrators could lead members to a high degree of knowledge sharing through currency rewards and sunk costs (time or money); (II) Community members invested money and time could also promote high-level knowledge sharing. There are two types of low-level knowledge sharing: (I) In communities without administrators, it is hard for members to share knowledge;(II)Community members without money or time investments had low level of knowledge sharing. [Limitations] We only studied one website and the cross-section of research data might influence our results. [Conclusions] The proposed method helps the knowledge sharing community improve member management, as well as the quality of crowdsourcing tasks.

Key wordsFuzzy-Set Qualitative Comparative Analysis    Configuration    Knowledge Sharing
收稿日期: 2019-03-29      出版日期: 2019-12-18
ZTFLH:  C93-0  
基金资助:*本文系国家自然科学基金面上项目“众包模式下用户参与行为对企业创新绩效的影响研究”(项目编号: 71471074)
通讯作者: 王雪霖     E-mail: xuelinwang@foxmail.com
引用本文:   
卢新元,王雪霖,代巧锋. 基于fsQCA的竞赛式众包社区知识共享行为构型研究 *[J]. 数据分析与知识发现, 2019, 3(11): 60-69.
Xinyuan Lu,Xuelin Wang,Qiaofeng Dai. Knowledge Sharing of Competitive Crowdsourcing Community Based on fsQCA. Data Analysis and Knowledge Discovery, 2019, 3(11): 60-69.
链接本文:  
https://manu44.magtech.com.cn/Jwk_infotech_wk3/CN/10.11925/infotech.2096-3467.2019.0339      或      https://manu44.magtech.com.cn/Jwk_infotech_wk3/CN/Y2019/V3/I11/60
结果变量 划分标准 补充
知识贡献程度 高程度知识贡献(1); 低程度知识贡献(0) 参考指标: (1) 发帖总数; (2) 回帖总数
条件变量 划分标准 补充
圈主身份
Administrator
管理员(1); 非管理员(0) 所在圈子由网站管理员创建记为1, 非管理员记为0
圈币
Coin
完全隶属成员=85 th 百分位数;
完全不隶属=15 th 百分位数;
分界线为中位数
将第85百分位数记为1, 第15百分位数记为0, 中位数记为0.5, 剩余值缩放在(0, 1)
会员身份
Character
金卡会员(1); 银卡会员(0.85); 普通会员(0) 金卡会员记为1, 银卡会员记为0.85, 普通会员记为0
在线时长
Time
完全隶属成员=85 th百分位数;
完全不隶属=15 th百分位数;
分界线为中位数
将第85百分位数记为1, 第15百分位数记为0, 中位数记为0.5, 剩余值缩放在(0, 1)
  Calibrate程序赋值标准总结
前因变量 充分性一致率(Consistency) 必要性覆盖率(Coverage)
高程度知识贡献 低程度知识贡献 高程度知识贡献 低程度知识贡献
圈主身份(CI) 0.784514 0.424522 0.745645 0.548245
~CI 0.256415 0.687955 0.561474 0.721546
在线时长(OT) 0.756464 0.456454 0.256446 0.853265
~OT 0.461654 0.687916 0.156546 0.925461
圈币(CC) 0.665461 0.516549 0.465461 0.851665
~CC 0.456166 0.687941 0.465478 0.912654
会员身份(MS) 0.718447 0.316546 0.966461 0.894645
~MS 0.665135 0.956561 0.365461 0.894651
  单项前因变量的必要性和充分性分析
条件变量 高程度知识贡献
Ha1 Ha2 Hb
圈主身份(CI) ?
在线时长(OT) ?
圈币(CC)
会员身份(MS)
Raw Coverage 0.476165 0.541144 0.316544
Unique Coverage 0.032474 0.057971 0.098971
Consistency 0.826546 0.846654 0.847815
Overall Solution Coverage 0.787453
Overall Solution Consistency 0.812454
  高程度知识贡献构型
前因变量 高程度知识贡献
La1 La2 Lb
圈主身份(CI) ? ?
在线时长(OT) ?
圈币(CC)
会员身份(MS) ?
Raw Coverage 0.365454 0.451354 0.456131
Unique Coverage 0.056461 0.071323 0.061321
Consistency 0.815465 0.826547 0.844578
Overall Solution Coverage 0.711354
Overall Solution Consistency 0.824657
  低程度知识贡献构型
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