直播电商弹幕内容与行为特征对消费者购买行为的影响研究——主播与产品关联度的调节效应
({{custom_author.role_cn}}), {{javascript:window.custom_author_cn_index++;}}Impacts of Bullet-screen Content and Behavioral Characteristics on Consumer Purchase Behavior in Live Streaming E-commerce: Moderating Effect of Broadcaster-product Relevance
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