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现代图书情报技术  2007, Vol. 2 Issue (4): 21-27     https://doi.org/10.11925/infotech.1003-3513.2007.04.06
  知识组织与知识管理 本期目录 | 过刊浏览 | 高级检索 |
B2C网站信息呈现与顾客信息搜寻关系研究
马翠嫦
(中山大学图书馆 广州 510275)
Relationship Between Information Presentation of B2C Website and Information Search of Consume
Ma Cuichang
(Sun Yat-Sen University Library, Guangzhou 510275,China)
全文: PDF (473 KB)  
输出: BibTeX | EndNote (RIS)      
摘要 

采取自行建设网站进行分组实验和问卷调查的方法,对电子商务网站界面中的口碑信息对于顾客感知风险与信息搜寻行为的影响进行研究和分析,并提出产品信息呈现-感知风险-信息搜寻关系模型。最后提出产品信息呈现-感知风险-信息搜寻关系模型的修正模型。

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马翠嫦
关键词 B2C网站产品信息信息呈现感知风险信息搜寻    
Abstract

Conducting an empirical research through both experiment and survey, this paper studies a relationship among perceived risk, word-of-mouth information and information search, and puts forward an information presentation -perceived risk-information search model. At last, a revised model of information presentation-perceived risk-information search is presented.

Key wordsB2C Websites    Product information    Information presentation    Perceived risk    Information search
收稿日期: 2007-03-07      出版日期: 2007-04-25
: 

F760

 
通讯作者: 马翠嫦     E-mail: xx00217@163.com
作者简介: 马翠嫦
引用本文:   
马翠嫦 . B2C网站信息呈现与顾客信息搜寻关系研究[J]. 现代图书情报技术, 2007, 2(4): 21-27.
Ma Cuichang . Relationship Between Information Presentation of B2C Website and Information Search of Consume. New Technology of Library and Information Service, 2007, 2(4): 21-27.
链接本文:  
https://manu44.magtech.com.cn/Jwk_infotech_wk3/CN/10.11925/infotech.1003-3513.2007.04.06      或      https://manu44.magtech.com.cn/Jwk_infotech_wk3/CN/Y2007/V2/I4/21

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