Perception of Implementation Intention Law on Micro-blog Public Opinion: A Comparative Experimental Study
Wang Lin1,3, Zhao Yang1, Shi Kan2,3
1. School of Economics and Trade, Northeastern University at Qinhuangdao, Qinhuangdao 066004, China; 2. Department of Psychology, Renmin University of China, Beijing 100080, China; 3. University of Chinese Academy of Sciences, Beijing 100049, China
Abstract：Based on the network collective behavior on micro-blog public opinion, laws and perception of implementation intentions have become a hotspot for early warning and public opinion research. Therefore, the purpose of this study through three online micro-blog experiments is to explore the laws of collective behavior on micro-blog public opinion from the topic heat and trend, emotional heat, social semantic networks and micro-blog influence. The results indicate that firstly implementation intentions of the micro-blog collective behavior are affected by the topic heat and trend, emotional heat, network centrality, the number of fans, number of attention and original; secondly implementation intention of value-orient, safe-orient and control-orient exhibited significant are differences in topic trend, emotion changes, micro-blog influence, social semantic networks etc. Therefore, the results of the experimental study have certain implications to make guide strategy for micro-blog hot events, and it may provide practical guidelines for strengthening social management and crisis response.
王林, 赵杨, 时勘. 微博舆论传播的集群行为执行意向规律感知比较实验[J]. 现代图书情报技术, 2013, (5): 73-79.
Wang Lin, Zhao Yang, Shi Kan. Perception of Implementation Intention Law on Micro-blog Public Opinion: A Comparative Experimental Study. New Technology of Library and Information Service, 2013, (5): 73-79.
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