Impacts of Waiting on Mobile Users —— Case Study of Digital Novels
Ma Yanyang1, Liu Yulei2(), Xu Bochu2, Zhi Jinyi2
1School of Art and Media, Sichuan Agricultural University, Chengdu 611130, China 2School of Architecture and Design, Southwest JiaoTong University, Chengdu 614202, China
[Objective] This paper analyzes the waiting perception of users reading digital novels, aiming to explore the ways and factors affecting users’ satisfaction. [Methods] We used the novel bookshelf of QQ browser to create various experiments. Then, we obtained the data of user’s changing satisfaction levels facing different waiting perceptions with the video observation, task prompt, questionnaire and depth interview. Finally, we identified the relationship among the factors influencing satisfaction. [Results] We found that the waiting time, the filling, the function, the manipulation, the scene, and the context factors had different degrees of impacts on user’s satisfaction, which were all statistically significant. [Limitations] The sample size needs to be expanded to include the under-represented population. [Conclusions] This study could help service providers improve the users experience.
马艳阳, 刘玉磊, 徐伯初, 支锦亦. 等待感知对于移动信息产品用户满意度的影响研究——以数字小说书架为例[J]. 数据分析与知识发现, 2018, 2(8): 79-87.
Ma Yanyang,Liu Yulei,Xu Bochu,Zhi Jinyi. Impacts of Waiting on Mobile Users —— Case Study of Digital Novels. Data Analysis and Knowledge Discovery, 2018, 2(8): 79-87.
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