Based on analyzing the factors which influence the trust of a buyer to a seller, an integrated trust model is proposed. The trust value has two options, which are initial trust and repeat trust. The computation methods for these two kinds of trust are given. Lastly, a case is studied by using these evaluation methods, and the direction for further research is pointed out.
李慧,刘东苏. 一 种有效的电子商务信任评价方法[J]. 现代图书情报技术, 2008, 24(10): 38-42.
Li Hui,Liu Dongsu. An Efficient Approach for Evaluating Trust in E-Commerce. New Technology of Library and Information Service, 2008, 24(10): 38-42.
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