品牌对商品在线销量的影响——基于海量商品评论的在线声誉和品牌知名度的调节作用研究
刘丽娜, 齐佳音, 张镇平, 曾丹
Analyzing Impacts of Brand Reputation on Online Sales Based on Massive Commodity Reviews and Brand
Liu Lina,Qi Jiayin,Zhang Zhenping,Zeng Dan
数据分析与知识发现
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2018, (9): 10
-21
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DOI: 10.11925/infotech.2096-3467.2018.0164
