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New Technology of Library and Information Service  2006, Vol. 22 Issue (1): 51-54    DOI: 10.11925/infotech.1003-3513.2006.01.09
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Website Information Organization Optimization Based on “Click Stream” Data
Yi MingDeng WeihuaCao Gaohui1
1 (Department of Information Management, Huazhong Normal University, Wuhan 430079,China)
2 (School of Economy and Management, Huazhong Agriculture University, Wuhan 430070,China)
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Based on the user’s special motivation of back click, the paper proposes a structure optimization approach of website information organization based on “click stream” data. Its practical foundation is that if users do not find the target page they expected they will click the “back” button to continue, then the back click stream may help to optimize website information organization.

Key wordsClick stream      Website      Information organization      Optimization     
Received: 22 September 2005      Published: 25 January 2006


Corresponding Authors: Yi Ming     E-mail:
About author:: Yi Ming,Deng Weihua,Cao Gaohui

Cite this article:

Yi Ming,Deng Weihua,Cao Gaohui. Website Information Organization Optimization Based on “Click Stream” Data. New Technology of Library and Information Service, 2006, 22(1): 51-54.

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1Linda Tauscher,Saul Greenberg. Revisitation patterns in world wide Web navigation. In Proc.of Int. Conf. CHI’97, 1997:399-406
2Ramakrishnan Srikant, Yinghui Yang. Mining Web logs to improve website organization. In Proceedings of the tenth international conference on World Wide Web, 2001:430-437
4L. Catledge, J. Pitkow. Characterizing browsing behaviors on the World Wide Web. Computer Networks and ISDN Systems, 1995(6): 1065-1073
5M. Sweiger等.点击流数据仓库.北京:电子工业出版社,2004:32-36

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