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New Technology of Library and Information Service  2008, Vol. 24 Issue (5): 56-60    DOI: 10.11925/infotech.1003-3513.2008.05.10
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Construction of Knowledge-based Intelligent Marketing System
Liu Xisong  Yu Dengke  Li Yue
(School of Economics and Management, Harbin Engineering University, Harbin 150001,China)
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Based on the current research situation analysis of intelligent marketing system of domestic and foreign scholars, framework of knowledge-based intelligent marketing system is put forward. System framework includes four parts which are database, knowledge base, model base and user interface. The contents of database and the synergistic effect of rule base and knowledge reasoning in knowledge base are analyzed, and sales are predicted through system’s model base established by three-layer artificial neural network on the BP algorithm. Finally, the application effect of system is demonstrated.

Key wordsKnowledge base      Intelligent       marketing system      Artificial neural network     
Received: 08 January 2008      Published: 25 May 2008


Corresponding Authors: Yu Dengke     E-mail:
About author:: Liu Xisong,Yu Dengke,Li Yue

Cite this article:

Liu Xisong,Yu Dengke,Li Yue. Construction of Knowledge-based Intelligent Marketing System. New Technology of Library and Information Service, 2008, 24(5): 56-60.

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