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New Technology of Library and Information Service  2015, Vol. 31 Issue (6): 85-92    DOI: 10.11925/infotech.1003-3513.2015.06.13
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Simulation Research on WeChat Information Diffusion Based on Intelligent Multi-agent Networks
Wang Xiaoli
Department of Military Information Management, Shanghai Branch of Nanjing Institute of Politics, Shanghai 200433, China
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[Objective] Based on the analysis of the new characteristics of WeChat which are different from social media platforms, this paper researches the mechanism of WeChat information diffusion with the simulation method. [Methods] The complex network is established through the analysis on the interactive rule of information, the agent model is built upon the work searching for relevant variables, and three evolution rules based on these variables are presented for the information interaction between agents. [Results] The simulation experiments demonstrate that the simulation results coincide with the information diffusion macroscopic features of WeChat and the proposed primary variables have enlightenment to both controlling and using WeChat information diffusion. [Limitations] All the variables which affect the information diffusion can not be introduced, and there is discrepancy between the complex network and the real world social network due to the lack of the data. [Conclusions] This study reveals the mechanism of WeChat information diffusion and contributes to controlling and making better use of WeChat.

Key wordsComplex-network-based modeling      Multi-agent-based modeling      Information diffusion      Evolution rule     
Received: 14 November 2014      Published: 08 July 2015
:  TP393  

Cite this article:

Wang Xiaoli. Simulation Research on WeChat Information Diffusion Based on Intelligent Multi-agent Networks. New Technology of Library and Information Service, 2015, 31(6): 85-92.

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