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Data Analysis and Knowledge Discovery  2017, Vol. 1 Issue (6): 93-101    DOI: 10.11925/infotech.2096-3467.2017.06.10
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The Dissemination of Online Public Opinion on Social Welfare Issues via New Media: Case Study of “Draw up the Lifeline” in Sina Weibo
Wang Xiwei1,2, Zhang Liu1(), Li Shimeng1, Wang Nan’axue1
1School of Management, Jilin University, Changchun 130022, China
2Research Center for Big Data Management, Jilin University, Changchun 130022, China
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Abstract  

[Objective] The paper aims to help the government administrate online public opinion and social media profiles more effectively. [Methods] First, we retrieved data on the topic of “Draw up the Lifeline” from Sina Weibo. Then, we used centrality, cluster and K-core indicators to analyze the network structure and dissemination patterns of public opinion with new media. [Results] We found that online public opinion is disseminated through a scale-free network, and all communities had similar structures. The core network was relatively close but widely distributed, and the mobile technology played some major roles. [Limitations] The collected data was not comprehensive and the inactive users were not removed, which might generate some biased results. [Conclusions] This paper provides some new perspectives to research on social welfare movements. It also lists some practical guides to regulate online public opinion.
Key words： New Media      Social Public Welfare      Network Public Opinion      Information Dissemination      Social Network Analysis     
Received: 11 April 2017      Published: 25 August 2017
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Xiwei Wang
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Cite this article:

Wang Xiwei,Zhang Liu,Li Shimeng,Wang Nan’axue. The Dissemination of Online Public Opinion on Social Welfare Issues via New Media: Case Study of “Draw up the Lifeline” in Sina Weibo. Data Analysis and Knowledge Discovery, 2017, 1(6): 93-101.

URL:

https://manu44.magtech.com.cn/Jwk_infotech_wk3/EN/10.11925/infotech.2096-3467.2017.06.10     OR     https://manu44.magtech.com.cn/Jwk_infotech_wk3/EN/Y2017/V1/I6/93

序号 移动端 非移动端
ID 出度 入度 度 ID 出度 入度 度
1 苏芒 708 0 708 苏芒 101 0 101
2 污里抖正经人 302 1 303 Johnny黄景瑜 47 0 47
3 流泪咬番茄 263 0 263 冯建宇DTX 23 0 23
4 冯建宇DTX 208 0 208 流泪咬番茄 22 0 22
5 Johnny黄景瑜 207 0 207 污里抖正经人 20 0 20
6 黄子韬吧PreciousZTaoBar 140 0 140 景瑜全球最帅网投站助理 16 0 16
7 景瑜全球最帅网投站助理 108 1 109 黄景瑜全国粉丝后援会官博 9 0 9
8 刘亦菲吧官方 61 0 61 SASAHJY 6 3 9
9 cj的长玉木 50 1 51 瑜若有洲_金碧辉煌 8 0 8
10 唐嫣粉丝团地盘 50 0 50 黄子韬吧PreciousZTaoBar 6 0 6
序号 移动端 非移动端
ID 中间
中心度		 ID 中间
中心度
1 潘多拉Q3Q 258 苏芒 17
2 污里抖正经人 256 Johnny黄景瑜 9
3 我试图逆转时间 224 冯建宇DTX 8
4 景瑜全球最帅网投
站助理		 126 流泪咬番茄 4
5 希望能陪青宇很久 125 污里抖正经人 3
6 狼君DD 106 景瑜全球最帅
网投站助理		 2
7 黄景瑜全国粉丝后
援会官博		 97 黄景瑜全国粉
丝后援会官博		 2
8 随遇而安_ABan 82 SASAHJY 1
9 学好解剖的SK 73 瑜若有洲_金碧
辉煌		 1
10 黄子韬全球后援会 72 不止十年--YQ 1
序号 移动端 非移动端
ID 接近
中心度		 ID 接近
中心度
1 青宇把妖精放了 4.4 光年是距离单位 2.5
2 SwaggyTER 3.8 北堂中TWO 2.0
3 青宇--十年 3.8 筱晨晨Honey 2.0
4 宇宇宇宇宇青青 3.8 沁沁sod蜜_送你
们三千五百多玫瑰		 2.0
5 璃璃梨梨 3.7 鲸鱼黄鲸鱼 1.8
6 姗姗的宇宇呢
DTX		 3.6 Karlin_11198 1.8
7 萌小孩聪酱 3.1 冬冬love鲸鱼 1.8
8 云翼无风 3.1 十年爱漫漫 1.8
9 不止十年--YQ 3.0 放逐遗失 1.8
10 李木木子夕LmX 2.9 青宇家的megane 1.7
聚类 节点 边 网络直径 图密度 平均聚类系数 平均路径长度 度分布
Cluster #1 398 437 3 0.003 0.012 1.096 y=0.077x-1.00 R2 = 0.624
Cluster #2 1 165 530 6 0.002 0.005 1.795 y= 0.175x-1.85 R2 = 0.841
Cluster #3 230 27 2 0.001 0.001 1.037 y = x-2.49 R2 = 1
节点 入度 出度 度
苏芒 0 210 210
冯建宇DTX 0 61 61
Johnny黄景瑜 0 27 27
流泪咬番茄 0 24 24
黄景瑜工作室 0 21 21
黄子韬吧PreciousZTaoBar 0 14 14
节点 入度 出度 度
刘亦菲吧官方 1 36 37
黄子韬全球后援会 2 16 18
学好解剖的SK 2 14 14
鲸鸿_黄景瑜粉丝后援团 2 13 15
潘多拉Q3Q 2 8 10
节点 入度 出度 度
黄子韬C-POP-特能苏 2 0 2
青宇正教是王道AQY 1 0 1
青宇家茉茉MoMo_闭关考研 1 1 2
三年3班3号C-POP 1 0 1
思念青宇 0 2 2
慕爷 2 0 2
K 节点数 边数 平均度 图密度 连通块数
3 203 612 3.015 0.015 3
4 67 231 3.448 0.052 1
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