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| Analyzing Implemented Ideas from Open Innovation Platform with Sentiment Analysis: Case Study of Salesforce |
Wang Tingting( ), Wang Kaiping, Qi Guijie |
| School of Management, Shandong University, Ji’nan 250100, China |
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Abstract [Objective] This study examines the impacts of user reviews on the adoption of ideas from Salesforce, an open innovation platform. [Methods] First, we divided information from Salesforce into the normative and informational categories based on the social impact theory. Then, we obtained the emotional variables of the idea’s title, content and comments with the help of text analytics to study their impacts on the idea’s implementation. [Results] The length of idea titles and contents, the title sentiment and the idea score had significant impacts on its adoption. The number of comments also influenced the comment’s sentiment. [Limitetions] We only investigated data from one platform. [Conclusions] This research helps enterprises evaluate and identify valuable ideas quickly, which also increases the probability of idea implementation.
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Received: 12 December 2017
Published: 11 May 2018
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