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| A Systematic Review of Factors Influencing Online Trust |
Zhang Yi,Yang Yi( ),Deng Wen |
| College of Public Administration, Huazhong University of Science and Technology, Wuhan 430074, China |
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Abstract [Objective] This paper tries to identify the influencing factors of online trust, which helps us gain more insights on user’s needs, as well as impacts of internal and external environments. It explains the effects of influencing factors, and improves online trust.[Coverage] We searched Web of Science, CNKI and other databases with “online trust”, “network trust”, or “system trust”, and retrieved 91 representative literature.[Methods] We reviewed the developments and concepts of online trust, and explored research on main influencing factors.[Results] Online trust research focused on the trustors, the trusted objects, the technology platforms and the external environments, as well as their effects. The emerging technologies also influenced online trust and reconstruction research. The theme evolution trends were closely related to the developments of trust theory and technology.[Limitations] This study only discussed the influencing factors and evaluation metrics.[Conclusions] Online trust research could be optimized from theoretical model, as well as research methods and perspectives.
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Received: 27 December 2019
Published: 15 June 2020
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Corresponding Authors:
Yang Yi
E-mail: yiyangcpa@hust.edu.cn
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