[Objective] This paper explores the impacts of message framing (gain-loss framing and time framing) on the changing intention of individual’s health behaviors in a pre-contemplative stage, aiming to identify the information guiding people’s health behavioral intentions. [Methods] First, we designed four types of health information based on message framing theory. Then, we used an eye-tracking experiment to record participants’eye movements while reading health information and analyzed these data with ANOVA. Third, we used the semi-structured interview to explore the mechanism between message framing and health behavioral intentions. Finally, we identified participants’ health information needs. [Results] Loss framing information attracted more attention than the gain framing information (Total Fixation Duration: 49.456>32.633, P=0.045; Average Fixation Duration: 0.314>0.223, P=0.003). There was no significant difference between short-term framing and long-term framing information (Total Fixation Duration: P=0.524; Fixation Count: P=0.291; Average Fixation Duration: P=0.240). Health information influenced behavioral intention by increasing perceived risks, benefits and self-efficacy. Six types of health information acquired by individuals in the pre-contemplative stage were identified through interview data. [Limitations] The diversity and number of subjects, as well as types of message framing need to be expanded. [Conclusions] This study provides some reference for personalized health information intervention studies in the future.