Impacts of Bullet-screen Content and Behavioral Characteristics on Consumer Purchase Behavior in Live Streaming E-commerce: Moderating Effect of Broadcaster-product Relevance

Impacts of Bullet-screen Content and Behavioral Characteristics on Consumer Purchase Behavior in Live Streaming E-commerce: Moderating Effect of Broadcaster-product Relevance

Chen Ting, Ding Honghao, Zhou Haoyu, Wu Jiang

Data Analysis and Knowledge Discovery ›› 0

Data Analysis and Knowledge Discovery ›› 0 DOI: 10.11925/infotech.2096-3467.2023.1424

Impacts of Bullet-screen Content and Behavioral Characteristics on Consumer Purchase Behavior in Live Streaming E-commerce: Moderating Effect of Broadcaster-product Relevance

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{{article.zuoZheEn_L}}. {{article.title_en}}[J]. {{journal.qiKanMingCheng_EN}}, 0 https://doi.org/10.11925/infotech.2096-3467.2023.1424

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