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New Technology of Library and Information Service  2012, Vol. 28 Issue (2): 48-52    DOI: 10.11925/infotech.1003-3513.2012.02.08
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E-Commerce Reputation Model Based on Elimination Differences of User Subjective Evaluation
Li Hui, Liu Dongsu
School of Economics and Management, Xidian University, Xi'an 710071,China
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Abstract  In order to enhance the objectivity and accuracy of reputation value in e-commerce, the algorithm for eliminating differences of users' subjective evaluation is designed by using trust translation. Then a dynamic e-commerce reputation management model is also constructed. Finally, the results of experiments demonstrate the accuracy and validity of this algorithm,and the direction for future research is pointed out.
Key wordsE-Commerce      Differences of subjective evaluation      Elimination algorithm      Reputation model     
Received: 22 November 2011      Published: 23 March 2012



Cite this article:

Li Hui, Liu Dongsu. E-Commerce Reputation Model Based on Elimination Differences of User Subjective Evaluation. New Technology of Library and Information Service, 2012, 28(2): 48-52.

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