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Using WeChat Application for Library Near-field Services: Case Study of Beijing Administrative College Library |
Chen Chen(),Xu Pingcang,Li Hong,Yu Tao |
Beijing Administrative College Library, Beijing 100044, China |
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Abstract [Objective] This study aims to build a bridge between the online readers and the library, which significantly improves the library service and user experience. [Context] The near-field service was provided by traditional electronic display panels and in-person introduction. There was few guide resource online. [Methods] We designed a new service model for Beijing Administrative College Library with the help of WeChat platform, the iBeacon technology and the HTML5. [Results] The new model provided different near-field library services for different scenarios, which attracted more online users. The WeChat Public Account of the library also got more followers. [Conclusions] The new near-field services completely changed the library’s user experience. The readers are more willing to learn and interactively use the library resources.
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Received: 09 November 2015
Published: 12 April 2016
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