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New Technology of Library and Information Service  2010, Vol. 26 Issue (12): 15-20    DOI: 10.11925/infotech.1003-3513.2010.12.03
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User Behavior Clustering for Creation of Personas
Sun Minjie1,2, Wu Zhenxin2
1. National Science Library, Chinese Academy of Sciences, Beijing 100190, China;
2. Graduate University of Chinese Academy of Sciences, Beijing 100049, China
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Based on the personas of user modeling in human-computer interaction design, through the analysis of user behavior logs in institutional repository, the authors use K-means clustering method to identify user behavior patterns, classify users group, and create personas-feature matrix quantitative models for institutional repository.

Key wordsPersonas      User      behavior      User      model      Cluster      Institutional      repository     
Received: 18 June 2010      Published: 07 January 2011



Cite this article:

Sun Minjie, Wu Zhenxin. User Behavior Clustering for Creation of Personas. New Technology of Library and Information Service, 2010, 26(12): 15-20.

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