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New Technology of Library and Information Service  2011, Vol. 27 Issue (5): 20-27    DOI: 10.11925/infotech.1003-3513.2011.05.04
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Design Research on Metaphor Expression of Internet Product
Zuo Meiyun, Lu Yang
School of Information, Renmin University of China, Beijing 100872, China
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Abstract  With the normative analysis method, this paper classifies Internet metaphor expressions into two types: operating metaphor and displaying metaphor. Based on some typical methods in visual design, literature rhetoric and other realms, it concludes five specific methods for metaphor design. With regard to the process of Internet metaphor design, it is proposed that there are two design stages: Ontology analysis and metaphor design. The second stage can be divided into three steps: metaphor accumulation(generating),selection(evaluation),and recreating (developing).Finally, an example is applied to describe how to conduct the methods and steps mentioned above to accomplish a metaphor design.
Key wordsInternet product      Metaphor      Human computer interaction      Design method      Classify     
Received: 14 March 2011      Published: 11 July 2011



Cite this article:

Zuo Meiyun, Lu Yang. Design Research on Metaphor Expression of Internet Product. New Technology of Library and Information Service, 2011, 27(5): 20-27.

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