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| Research on Attention Behavior of Microblog Users Based on Social Network Analysis |
| Yuan Yuan1, Sun Xiaoling2, Zhu Qinghua1 |
1. School of Information Management, Nanjing University, Nanjing 210093, China;
2. School of Management and Engineering, Nanjing University, Nanjing 210093, China |
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Abstract Taking the Sina microblog as the object of research, this paper establishes the microblog social network structure through co-link relationship,and then tries to use the social network analysis method and Hierarchical cluster analysis method to carry out centrality analysis, subgroup analysis and the role analysis, in order to find out the relationship between the focus of attention, and give some advice to the present attention recommend system.
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Received: 12 December 2011
Published: 23 March 2012
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