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| Analysis of Commodity Parameters Browsing Preference in Consumer’s Online Shopping Decision-making——Taking Digital Camera for Example |
| Xu Yingnan |
| Department of Trade & Commerce, Suzhou Institute of Trade & Commerce, Suzhou 210059, China |
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Abstract In order to provide better online shopping services, this article firstly analyzes consumer’s online decision-making process.Secondly it analyzes consumer’s behavior of commodity parameters browsing preference and influence factors.Then taking digital camera for example, the author designs and organizes the experiment of consumer’s browsing preference of digital camera parameters. Experimental results show that consumers of different genders and knowledge background have different preferences of commodity parameters.Finally, based on experimental results, it provides suggestions for content design of future knowledge recommendation services.
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Received: 26 October 2012
Published: 12 March 2013
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